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Business Innovation For Dummies

ISBN: 978-0-470-60174-7
388 pages
June 2010
Business Innovation For Dummies (0470601744) cover image
Discover how to access your creative power to boost your success in business

Success in business demands constant creativity. Generating fresh solutions to problems and the ability to invent new products or services for a changing market are part of the intellectual capital that gives a company its competitive edge.

Business Innovation For Dummies gives you practical, easy-to-follow information for generating new ideas, using creativity to boost sales, solving problems creatively, mastering the art of invention, honing creative thinking skills, and identifying new opportunities.

  • Advice on how to apply creativity to the workplace
  • Ideas for spicing up presentations
  • Shows you how innovation leads to more productive business

Business Innovation For Dummies is a must-have guide for anyone in business who is looking to harness their creativity to boost productivity and revenue!

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Introduction 1

Part I: Making Your Mark as an Innovator 9

Chapter 1: Taking an Innovative Approach to Work 11

Chapter 2: Creating an Innovative Career Path 33

Chapter 3: Leading with Creative Vision 45

Chapter 4: Innovating in Sales and Marketing 67

Chapter 5: Being an Innovative Strategist 79

Part II: Stimulating Your Creative Side: Thinking in New and Different Ways 99

Chapter 6: Getting Juices Flowing in Brainstorming Sessions 101

Chapter 7: Mastering Advanced Brainstorming 121

Chapter 8: Going Beyond Brainstorming 143

Chapter 9: Turning Problems into Opportunities for Innovation 159

Chapter 10: Going Shopping for Innovations 171

Chapter 11: Coming Up with Creative Combinations 183

Part III: Applying Creativity and Innovation to Daily Challenges 197

Chapter 12: Delivering Fresh Presentations and Proposals 199

Chapter 13: Negotiating Creative Win–Wins 219

Chapter 14: Innovating to Save Costs 231

Part IV: Implementing a Major Innovation 245

Chapter 15: Managing the Development of an Innovative Idea 247

Chapter 16: Spreading the Word to Diffuse Your Innovation 261

Chapter 17: Protecting Intellectual Property 275

Chapter 18: Building a Business Around Your Innovation 295

Part V: The Part of Tens 309

Chapter 19: Ten Creative Ways to Boost Your Career 311

Chapter 20: Ten Tips for More Innovative Meetings 317

Chapter 21: Ten Ways to Stimulate Your Creative Genius 323

Chapter 22: Ten Tips for Better Implementation of Your Ideas 331

Index 339

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Alexander Hiam is the author of more than twenty popular books on business, including Marketing For Dummies and Marketing Kit For Dummies. Formerly a professor at the business school at the University of Massachusetts, Amherst, he has had many Fortune 500 firms and large U.S. government agencies as his clients.
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May 18, 2010
Stimulate Your Creative Genius

Think Steve Jobs and Albert Einstein were born brilliant? Think again. According to the man who wrote the book on innovation, minds like these were trained, not born, and we can train our minds, too.

In his new book, Business Innovation For Dummies® (Wiley, June 2010), Alex Hiam answers the question: “How do you spark creativity when it doesn’t come naturally?”  Its goal is to teach the average Joe or Josephine to do Einstein-level of innovation, an essential quality in today's business world. 

Hiam is the author of more than 20 books on marketing and business, and a go-to creativity and conflict expert for Fortune 500 companies and U.S. government clients including the Coast Guard. Inside, he points to 10 practices that foster creativity, starting with recognizing creative enemies: lack of time, criticism by others, irregular sleep, and self-censorship.

Next, Hiam recommends making a habit of persistent problem solving and invention. Once a week, focus on something big. That’s the biggest secret of successful innovators -- they elbow aside the routine stuff and find time to focus on something major.

“Eat ideas for lunch,” says Hiam. “Make a lunch date with a creative friend and lay these ground rules: Brainstorm about the topic of your choice, and in order to earn a bite, you have to suggest an idea. If you finish and don’t have the breakthrough idea you need, order dessert.”

Hiam also recommends working on your self-talk – the tendency to over-generalize from failures can depress your creative impulse. Creativity and innovation are tightly tied to mood, and hopefulness and optimism produce innovation. Work on your state of mind first, he says, and the innovative behavior you want will naturally follow.

He also suggests you cross train in art. Even if you never achieve full mastery of cooking, playing guitar or dancing, the journey offers many benefits. Studying anything artistic is a great way to get in touch with and strengthen your creative self.

The author himself is a living testament to his innovation commandments, as demonstrated by 20 books, award-winning artwork hanging in galleries from New York to Rome, and his proudest legacy: five children.

Business Innovation For Dummies is for anyone looking to become more creative in their work. It helps generate new ideas, spice-up presentations, boost sales, solve problems, master the art of invention, hone creative thinking skills, and identify new opportunities.

“Being creative at work means bringing a special spark to it and recognizing that things are going to change,” says Hiam. “So why not be the one who dreams up and then spearheads innovations?”

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