Starting an Online Business For Dummies, 6th Edition

Part I: Launching Your Online Business.

Chapter 1: What's New: The Latest Tools and Strategies for Your Online Business.

Chapter 2: Opening Your Own Online Business in Ten Easy Steps.

Chapter 3: Choosing and Equipping Your New E-Business.

Chapter 4: Selecting Your E-Commerce Host and Design Tools.

Part II: Establishing and Organizing Your Online Business.

Chapter 5: Organizing Your Business Presence and Attracting Customers.

Chapter 6: Making Shopping Easy on Your E-Commerce Site.

Chapter 7: Accepting Payments.

Chapter 8: Providing Customer Service with a Virtual Smile.

Chapter 9: Sourcing Worldwide for Your Business.

Part III: Building Traffic through Social Networking and More.

Chapter 10: Advertising and Publicity: The Basics.

Chapter 11: Search Engine Optimization.

Chapter 12: Selling on Craigslist, Amazon.com, and CafePress.

Part IV: Expanding beyond Your Own Web Site.

Chapter 13: Running a Business with Online Auctions.

Chapter 14: Taking Advantage of Google’s Tools.

Chapter 15: Spreading the Word on Facebook, Twitter, and Blogs.

Part V: Keeping Your Business Legal And Fiscally Responsible.

Chapter 16: Keeping It All Legal.

Chapter 17: Online Business Accounting Tools.

Part VI: The Part of Tens.

Chapter 18: Ten Must-Have Features for Your Web Site.

Chapter 19: Ten E-Commerce Marketplaces Worth Exploring.

Index.