Starting an Online Business For Dummies, 6th Edition
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Part I: Launching Your Online Business.
Chapter 1: What's New: The Latest Tools and Strategies for Your Online Business.
Chapter 2: Opening Your Own Online Business in Ten Easy Steps.
Chapter 3: Choosing and Equipping Your New E-Business.
Chapter 4: Selecting Your E-Commerce Host and Design Tools.
Part II: Establishing and Organizing Your Online Business.
Chapter 5: Organizing Your Business Presence and Attracting Customers.
Chapter 6: Making Shopping Easy on Your E-Commerce Site.
Chapter 7: Accepting Payments.
Chapter 8: Providing Customer Service with a Virtual Smile.
Chapter 9: Sourcing Worldwide for Your Business.
Part III: Building Traffic through Social Networking and More.
Chapter 10: Advertising and Publicity: The Basics.
Chapter 11: Search Engine Optimization.
Chapter 12: Selling on Craigslist, Amazon.com, and CafePress.
Part IV: Expanding beyond Your Own Web Site.
Chapter 13: Running a Business with Online Auctions.
Chapter 14: Taking Advantage of Google’s Tools.
Chapter 15: Spreading the Word on Facebook, Twitter, and Blogs.
Part V: Keeping Your Business Legal And Fiscally Responsible.
Chapter 16: Keeping It All Legal.
Chapter 17: Online Business Accounting Tools.
Part VI: The Part of Tens.
Chapter 18: Ten Must-Have Features for Your Web Site.
Chapter 19: Ten E-Commerce Marketplaces Worth Exploring.
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Starting an Online Business For Dummies, 6th Edition (US $24.99)
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