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Social Media for Trainers: Techniques for Enhancing and Extending Learning

ISBN: 978-0-470-63106-5
192 pages
September 2010, Pfeiffer
Social Media for Trainers: Techniques for Enhancing and Extending Learning (0470631066) cover image
A how-to resource for incorporating social media into training

Whether you work in a traditional or virtual classroom, social media can broaden your reach and increase the impact of training. In Social Media for Trainers, e-learning and new media expert Jane Bozarth provides an overview of popular tools, including blogs, wikis, Twitter, Facebook, YouTube, SlideShare, Flickr, and others. You'll learn to leverage each medium's unique features and applications to deliver training, facilitate discussions, and extend learning beyond the confines of a training event. This key resource offers a new set of powerful tools for augmenting and enhancing the value of your training.

PRAISE FOR SOCIAL MEDIA FOR TRAINERS

"Clear explanations and practical examples of the use of social media for learning, make this book essential reading for all workplace trainers."
—Jane Hart, founder, Centre for Learning and Performance Technologies, and founding member of the Internet Time Alliance

"... a practical, intelligent book teaching trainers how to effectively utilize technology for real learning outcomes."
—Karl Kapp, professor of Instructional Technology at Bloomsburg University and author of Learning in 3D and Gadgets, Games and Gizmos for Learning

"Trainers who want to succeed in the new social learning world should read this book. Jane has made social media easy, practical, and simple to use."
—Ray Jimenez, PhD, Chief Learning Architect, VignettesLearning.com

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List of Tables and Figures ix

Acknowledgments xiii

Introduction: Getting the Most from This Resource 1

CHAPTER 1 The Basics 11

What Is Social Media? 11

Why Social Media in Training? 13

Which One? 15

Choosing What to Use When 16

Getting Started 18

Summary 22

CHAPTER 2 Twitter 23

In a Nutshell 23

In a Larger Container 23

How to View Twitter 23

Advantages/Disadvantages of Twitter in Training 23

Why Twitter Instead of Something Else? 25

Why Twitter in Addition to Something Else? 25

Getting Started 26

Before the Training Event 33

Pre-Work 35

In Class 36

Intersession Work 37

Formative Evaluation 44

Summative Evaluation 44

Post-Class: Extending the Life of the Training 45

Twitter Tools 47

Inside the Enterprise 50

Case: Microblogging at Qualcomm 50

Summary 52

CHAPTER 3 Facebook and Other Communities 53

In a Nutshell 53

In a Larger Container 53

How to View Facebook 54

Advantages/Disadvantages of Facebook in Training 55

Why Facebook Instead of Something Else? 56

Why Facebook in Addition to Something Else? 56

Getting Started 57

Once Your Personal Page, Group, or Fan Page

Is Set Up 63

Prior to Course Start 69

Intersession Work 71

Building a Learning Community with Facebook 74

Case: Facebook as a Community for InSync

Training, LLC, Course Graduates 75

And Now, a Few Words about LinkedIn 77

Summary 82

CHAPTER 4 Blogs 83

In a Nutshell 83

In a Larger Container 83

How to View Blogs 83

Advantages/Disadvantages of Blogs in Training 84

Why Blogs Instead of Something Else? 87

Why Blogs in Addition to Something Else? 87

Getting Started 88

To Provide a Course Site or Host an Online Course 90

Case: Public Library Uses a Blog to Host a Course 91

To Support a Traditional Course 91

Pre-Work 92

Intersession Work 94

Formative and Summative Evaluation 103

Final Projects 105

Post-Course 105

Building a Learning Community 105

Summary 108

CHAPTER 5 Wikis 109

In a Nutshell 109

In a Larger Container 109

How to View Wikis 109

Advantages/Disadvantages of Wikis in Training 109

Why Wikis Instead of Something Else? 110

Why Wikis in Addition to Something Else? 110

Getting Started 111

Hosting an Online Course 111

Case: Jive Software Uses Wiki to Host a Course 112

In Addition to an Online Course 116

To Support a Traditional Course 117

Pre-Work 118

Intersession Work 118

Post-Course 124

Formative and Summative Evaluation 125

Building a Learning Community 125

Summary 126

CHAPTER 6 Other Tools 127

Google Wave 127

Google Docs 128

YouTube 130

Case: Interactivity via YouTube 131

TeacherTube 135

Social Bookmarking 137

SlideShare 138

Free Virtual Classroom Tools 139

Skype 139

VoiceThread 140

Mashups: Game Changers 140

UStream 141

Summary 141

CHAPTER 7 The Bigger Picture 143

Well First, What Is “Learning”? 144

What Is Social Learning? 145

What Does Social Learning Look Like? 146

Case: Online Community Managed by Employees

of Government Agency 154

And Now, 268 Words About Knowledge Management 155

Social Learning: How to Do Things Versus How to

Get Things Done 156

What’s the Future? 158

Getting Started with Social Learning 160

Summary 162

Afterword: Be the Change 163

Selling the Change 163

Being the Change 165

Appendix 167

References and Suggested Reading 171

About the Author 175

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Jane Bozarth, Ed.D., is an internationally known trainer, speaker, and author. She is the author of Pfeiffer's E-Learning Solutions on A Shoestring; Better Than Bullet Points: Creating Engaging E-Learning with PowerPoint; From Analysis to Evaluation, and, with Jim Kouzes & Barry Posner, The Challenge Continues. In addition to her work as Elearning Coordinator for the state of North Carolina, USA, Dr. Bozarth is the Social Media Strategist of InSync Training, LLC and she is also a moderator of a number of popular Twitter real-time #lrnchat sessions.

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