Social Media Strategies for Professionals and Their Firms: The Guide to Establishing Credibility and Accelerating Relationships

Introduction.

How to Use this Book.

Acknowledgments.

PART I WHAT.

What Firms Need to Know about Social Media.

CHAPTER 1 Defi ning and Understanding “Social Media”.

CHAPTER 2 Social Media Policies and Guidelines: Rules of Engagement.

CHAPTER 3 Comparing Today’s Most Popular Social Media.

PART II WHY.

The “Why” behind Using Social Media.

CHAPTER 4 Finding Business Purpose in Social Media.

CHAPTER 5 Strategy Begins with “Who”.

CHAPTER 6 Integrated Marketing Tactics.

CHAPTER 7 Case Studies and Examples.

PART III HOW.

How to Set up and Use the Tools.

CHAPTER 8 LinkedIn.

CHAPTER 9 Twitter.

CHAPTER 10 Facebook.

CHAPTER 11 Self-Publishing with Blogs.

PART IV TIPS.

Tips to Being Effective Online.

CHAPTER 12 Writing for the Web.

CHAPTER 13 Social Media Etiquette.

CHAPTER 14 Best Practices.

Notes.

Glossary.

About the Author.

Index.