The Six-Figure Second Income: How To Start and Grow A Successful Online Business Without Quitting Your Day Job
You don't have to quit your current job, or already have piles of money, or be 24 years old, or riding a booming economy, in order to start a successful online business.
The Six-Figure Second Income explains how to start or grow a business even when you think you have plenty of strikes against you.
In the course of building an eight-figure real estate information marketing business, David Lindahl and Jonathan Rozek tested dozens of tools and techniques. This book is centered around principles they derived from all the tests they ran, tools they used, and money they spent.
If you're tired of the gimmicks and skepticism that anyone can really succeed online, this book will give you the no-hype, no-nonsense advice you need.
Ten Giant Keep Out Signs on the Road to Your Online Business Success—The False Barriers.
“I'm too old/I'm too young”.
“I don't have enough money”.
“I don't have enough time”.
“It's a bad economy”.
“All the really good ideas are taken”.
“I'm too small to compete against the big guys”.
“I'm no good with computers”.
“There's too much competition”.
“I'm not educated enough”.
“Someone will steal my idea”.
Now For The Six Disabling and Very Real Dangers to Your Online Business Success.
Real Danger Number One: You are easily influenced by people less successful than you want to be.
Real Danger Number Two: You think you can sit on the couch and money will spew out of the TV.
Related Real Danger Number Three: You think that the only good money is hard-earned money.
Real Danger Number Four: You insist upon staying in your comfort zone at all times.
Real Danger Number Five: You think “My situation is different”.
You're more of an idea pack rat than a beaver.
Chapter 2: How To Build A Quick and Profitable Product 20.
The Typical Dream is Useless.
“I must have a fortress to protect my idea from knock-off artists”.
“I must reach millions of people”.
“I want to be famous”.
“I want to be as rich as King Midas from the first invention of mine”.
“I need to invent something revolutionary”.
“Inventions are things that are manufactured in factories”.
Your First Product Should Be One Of These.
What problem have you solved?
What can you demonstrate?
What have you researched on the web and discovered?
What are the best resources you've found?
How do things fit together?
Explore Other Variations On A Proven Theme.
What Have You Tested?
Appeal to Rabid Hobbyists.
Is This Great, or What?
Another School of Thought.
Avoid This Pitfall.
Get My Chart.
Chapter 3: How To Create Content Cheaply And Easily.
Stage 1. Capture the Raw Content.
Stage 2. Edit the Content.
Stage 3. Deliver the Content.
1. Special Report.
2. Getting-Started Kit.
3. Home-Study Course.
4. Sample Newsletter.
6. Interview Series Transcript.
7. Fast-Start Guide.
8. Pocket Guide.
11. and 12. Poster and Laminated Poster.
16. Information Wheel.
19. Interview Series on MP3.
20. Free Video.
21. Live Event Videos.
22. Toll-Free 24/7 Recorded Line.
23. Consulting Hotline.
25. Trial Software.
26. iPhone Application.
28. Online Calculator.
29. Interview Series PDFs.
30. Free PDF.
31. Free Audio.
33. Lunch or Dinner Seminar.
34. One-Day Seminar.
37. Live Tour.
The Excellent Concept of Continuity.
40. Membership Site.
41. Weekly faxes.
The Opportunity Engineer.
Chapter 4: Getting Open For Business.
The Seven Basic Building Blocks To A Good Website.
Building Block One: You need to own a good domain name.
Building Block Two: You need to arrange for website hosting.
Building Block Three: Get a website design.
Building Block Four: Get an HTML editor.
Building Block Five: Get an FTP tool.
Building Block Six: Learn How to Accept Money On The Web.
Checks and Money Orders.
Taking Credit Cards And Debit Cards Directly.
What You Need To Know About Email Systems.
Handling Email On Your Website.
Getting Work Done For You.
Chapter 5: How To Get People To Raise Their Hands.
Myth Number One: “It's all about traffic”.
Myth Number Two: “It's all about targeted traffic”.
Myth Number Three: “I'm waiting for the game changer”.
Myth Number Four: “It's all about cost per lead”.
The Moving Parts of A Lead-Generation Effort.
Great Sources for Leads.
Getting Found Locally In Google.
Inexpensive and Great Offline Strategies For Getting Found.
Local Clubs and Events.
Chapter 6: How To Turn Prospects Into Buyers.
Mistake Number One: Ineffective marketers confuse attention with shouting.
Mistake Number Two: Ineffective marketers boost their claims out of all proportion.
Mistake Number Three: With ineffective marketers, it's all about them and not about the customer.
Mistake Number Four: Ineffective marketers ask you to buy too soon.
Mistake Number Five: Ineffective marketers do not include a call to action and a deadline.
Mistake Number Six: Ineffective marketers further erode trust by creating fake deadlines.
Mistake Number Seven: Ineffective marketers speak to audiences, not to individuals.
The Seven Money Questions: Answer These And Your Product Will Sell.
Money Question One: “Why should I stop and listen to you?”.
Money Question Two: “Why should I read the whole thing?”.
Money Question Three: “What else do you have and how will it help me?”.
Money Question Four: “Why is your solution better than any other?”.
Money Question Five: “Why should I believe your claims?”.
Money Question Six: “What's it going to cost me?”.
Money Question Seven: “What's my risk?”.
Money Question Eight: “What happens after you have my money?”.
Chapter 7: Relationships Equal Revenues.
Auto responders versus Broadcast Emails.
Four Tips For Building Profitable Relationships Through Email.
Tip One: Segment for Success.
Tip Two: Encourage consumption.
Tip Three: Become a welcome guest in their inbox.
Tip Four: Make it two-way communication.
Other Ways To Stay Close To Your Customers.
Chapter 8: The Secrets To An Upward Profit Spiral.
Step One: Install Measuring Devices.
Step Two: Determine Why Non-Buyers Don't Buy, And Adjust Your Site Accordingly.
Step Three: Test Everything.
Chapter 9: The “I” Factor.
David Lindahl?owns or partners in more than 7,000 apartment units across the United States, representing more than $300 million of real estate. In addition to investing, he travels the world, speaking on business success and also supporting charities. He owns RE Mentor, a real estate speaking/seminar/information-marketing operation. He has written several successful books with Wiley including Trump University Commercial Real Estate Investing 101, Multi-Family Millions, and Emerging Real Estate Markets.
Jonathan Rozek spent more than twenty years in the financial services industry in analytical, marketing, and executive positions. For the last seven years he has been a full-time marketing consultant with an international clientele. He is also a writer and has collaborated with Dave Lindahl and Bill Bartmann on six books.
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