Social Media Marketing: The Next Generation of Business EngagementISBN: 978-0-470-63403-5
Paperback
408 pages
October 2010
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Chapter 1: Social Media and Customer Engagement.
Chapter 2: The New Role of the Customer.
Chapter 3: Build a Social Business.
Chapter 4: The Social Business Ecosystem.
Part II: Run a Social Business.
Chapter 5: Social Technology and Business Decisions.
Chapter 6: Social Analytics, Metrics, and Measurement.
Chapter 7: Five Essential Tips.
Part III: Social Business Building Blocks.
Chapter 8: Engagement on the Social Web.
Chapter 9: Social CRM.
Chapter 10: Social Objects.
Chapter 11: The Social Graph.
Chapter 12: Social Applications.
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