Agility: Competing and Winning in a Tech-Savvy Marketplace
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Collaboration, customer communication, and product development are just three of the areas where business strategy and technology intersect and go right to the bottom line. Companies that know how to efficiently choose, roll out, and measure the effect of new technology have shown themselves to be winners in today’s marketplace. Whether it’s reductions in energy use or a quicker time to market with a new product, companies like BMW and Del Monte have used technology to gain a competitive advantage. Author Mark Mueller-Eberstein defines a new course that businesses can use to join the elite ranks of optimized IT infrastructure superstars in his new book, AGILITY: Competing and Winning in a Tech-Savvy Marketplace (John Wiley & Sons; August 2010; $39.95). Instead of businesses questioning if they are making the most of technology and unlocking the potential of their workforce, or if they are even using it correctly, this new book teaches readers how they can exploit technology to take their business to a new level of success.
Today, sticking with the tried and true won’t keep a company in the lead for long. Technology has changed the landscape, and its powerful impact on business performance ensures companies that do not know how to take advantage of new tools will lose their competitive edge.· To be ‘IT-agile’, Mueller-Eberstein reveals, leaders must take an honest look at the crucial role of technology adoption and its impact on a business's results.· Throughout the book, he offers lessons and experiences drawn from his many years in helping organizations use technology solutions to increase their agility within their business sector. The new generation of technology savvy workers is changing the way business looks at productivity. AGILITY uniquely describes how technology agility impacts a business's performance and can become a critical success factor. A must-read for leaders defining business strategy and technology implementation, the methodology it describes shows readers how to measure and drive technology adoption.
The book shares the four key stages of technology adoption, and explains how to use the stages as a road map to go from simply using technology to owning it:
1. Spot trends
2. Maximize current IT investments
3. Implement strategy
4. Gauge impact
This book uniquely describes how technology agility impacts business performance. Essential for anyone that manages facilities, people, or sales accounts, or oversee technology and its management, AGILITY: Competing and Winning in a Tech-Savvy Marketplace presents IT solutions that can and will transform any and every part of a company.
ABOUT THE AUTHOR:
Mark Mueller-Eberstein (Seattle, WA) is founder and CEO of Adgetec, whose mission to help organizations and their leaders realize value globally.· He is a recognized thought leader, speaker, mentor, and coach.· He has over 15 years of global experience in the IT industry working with companies and governments to choose, adopt, roll-out, and measure the impact of new technologies. He is the former Director of Deployment and Adoption at Microsoft. He received a Master of Business Administration from the University of Technology in Berlin and also studied at the University of Marburg in his native country of Germany.
Competing and Winning in a Tech-Savvy Marketplace
Published by John Wiley & Sons, Inc.
Publication date: August 9, 2010
$39.95; Hardcover; 272 pages; ISBN: 0-470-63544-4
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