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Agility: Competing and Winning in a Tech-Savvy Marketplace

ISBN: 978-0-470-63544-5
247 pages
August 2010
Agility: Competing and Winning in a Tech-Savvy Marketplace (0470635444) cover image

Description

Insider secrets to competing-and winning-in the tech-savvy marketplace

The new generation of technology savvy workers is changing the way we look at productivity. Agility uniquely describes how technology agility impacts your business's performance and can become a critical success factor. A must-read for leaders defining business strategy and technology implementation, the methodology it describes will show how to measure and drive technology adoption and the derived impact on business results.

  • Includes international cases of various industries, from industry leaders
  • Incorporates the ideas of flexibility, balance, adaptability, and coordination under one umbrella
  • Uniquely describes how technology agility impacts business performance

What differentiates Audi, BMW and Mercedes or GM? Understanding it can make or break the future of an organization. Agility makes it clear: the digital divide will be seen in those who take full advantage of the technology versus those merely have it.

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Table of Contents

Preface xiii

Acknowledgments xix

CHAPTER 1: Leading into the Future 1

Current Landscape 2

Key Forecast of IT Trends and Spends 4

Leading by Example 5

CHAPTER 2: Maximum Ride: Owning Technology versus Just Using IT 11

How the World Is Changing 13

Current Research in Enterprise Architecture 17

Making Quantum Leaps and Not Just Incremental Changes 22

Microsoft’s Structured Approach 24

Infrastructure Maturity and the Impact on Core Business Performance 27

Trends 29

Note about Case Studies and the Infrastructure Optimization Model 31

CHAPTER 3: Optimizing for Agility: A Different Way to View Your Business 33

Individual, Organization, or Information Technology: Where Do You Start? 36

Role of Place, People, and Technology 44

Infrastructure Optimization 53

Capabilities: The Areas of Optimization 59

CHAPTER 4: Technology as the Competitive Edge 63

Why Benchmarking? 64

Auto, Finance, Healthcare, Public Sector View Comparison 69

CHAPTER 5: Business Impact: Technology Solutions from the Shop Floor to the Top Floor 109

IT as Business Enabler instead of Cost Center 110

Creating Business Intelligence from Data Overload 113

Improving Customer Contact through Web Site Design and Database Magic 118

Streamlining the Product Development Cycle 124

Retaining Confidentiality while Operating “in the Cloud” 128

Managing Suppliers and Inventory 132

Security, Security, and More Security 137

Working Anywhere, Anytime 140

Making Sustainability Part of the Bottom Line 143

CHAPTER 6: Assessing Your Situation 147

Where Is Your Starting Position? 150

Analyzing Where You Want to Go 156

Define Where You Want to Be 157

Where to Begin? 166

CHAPTER 7: Making It Happen 171

Big-Picture Goals during Change 173

Optimizing for Simplicity and Agility 181

Off-the-Shelf Solutions versus Customization 187

Building Your A Team 190

Ongoing Upgrades: Moving from “Old” to “Always Fresh” 195

Adoption Made Easier: Moving Data, Training People 196

CHAPTER 8: Optimizing Your Workforce: Leveraging the New with the Old 203

Technology Immigrants and Digital Natives 206

Getting Everyone across the Chasm 209

Social Networking: A Tool from Home Goes to Work 211

Sector Influence on Change 213

Old Dogs, New Kids, and the Naysayers 219

CHAPTER 9: Starting Over To Stay Ahead 225

Index 231

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Author Information

MARK MUELLER-EBERSTEIN is founder and CEO of Adgetec, whose mission is to help organizations and their leaders realize value globally. He is a recognized thought leader, speaker, mentor, and coach. He also advises start-ups, sometimes hands-on as their COO on business strategy and IP management. Agility was written based on his over fifteen years of global experience in the IT industry working with companies and governments to choose, adopt, roll out, and measure the impact of new technologies. In his responsibility as the director of deployment and adoption at Microsoft, he was responsible for the customers' value realization and deployment experience of Microsoft's Office and collaboration products; the customer and partner engagement during Microsoft's software development process; and joint research with leading academic institutions on technology adoption and its impact on business results. During his career with Microsoft and as the company's advisor, he coached Microsoft employees, customers, and partners across the globe on this and other topics. Prior to joining Microsoft, Mueller-Eberstein was at Hewlett-Packard in leadership positions in business development, marketing, and product management. He received a Master of Business Administration from the University of Technology Berlin and studied at the University of Marburg, both in his native country of Germany.
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Press Release

August 03, 2010
AGILITY: Competing and Winning in a Tech-Savvy Marketplace

Collaboration, customer communication, and product development are just three of the areas where business strategy and technology intersect and go right to the bottom line. Companies that know how to efficiently choose, roll out, and measure the effect of new technology have shown themselves to be winners in today’s marketplace. Whether it’s reductions in energy use or a quicker time to market with a new product, companies like BMW and Del Monte have used technology to gain a competitive advantage. Author Mark Mueller-Eberstein defines a new course that businesses can use to join the elite ranks of optimized IT infrastructure superstars in his new book, AGILITY: Competing and Winning in a Tech-Savvy Marketplace (John Wiley & Sons; August 2010; $39.95). Instead of businesses questioning if they are making the most of technology and unlocking the potential of their workforce, or if they are even using it correctly, this new book teaches readers how they can exploit technology to take their business to a new level of success.

Today, sticking with the tried and true won’t keep a company in the lead for long. Technology has changed the landscape, and its powerful impact on business performance ensures companies that do not know how to take advantage of new tools will lose their competitive edge.· To be ‘IT-agile’, Mueller-Eberstein reveals, leaders must take an honest look at the crucial role of technology adoption and its impact on a business's results.· Throughout the book, he offers lessons and experiences drawn from his many years in helping organizations use technology solutions to increase their agility within their business sector. The new generation of technology savvy workers is changing the way business looks at productivity. AGILITY uniquely describes how technology agility impacts a business's performance and can become a critical success factor. A must-read for leaders defining business strategy and technology implementation, the methodology it describes shows readers how to measure and drive technology adoption. 

The book shares the four key stages of technology adoption, and explains how to use the stages as a road map to go from simply using technology to owning it:

1. Spot trends

2. Maximize current IT investments

3. Implement strategy

4. Gauge impact

This book uniquely describes how technology agility impacts business performance. Essential for anyone that manages facilities, people, or sales accounts, or oversee technology and its management, AGILITY: Competing and Winning in a Tech-Savvy Marketplace presents IT solutions that can and will transform any and every part of a company.  

ABOUT THE AUTHOR:

Mark Mueller-Eberstein (Seattle, WA) is founder and CEO of Adgetec, whose mission to help organizations and their leaders realize value globally.· He is a recognized thought leader, speaker, mentor, and coach.· He has over 15 years of global experience in the IT industry working with companies and governments to choose, adopt, roll-out, and measure the impact of new technologies. He is the former Director of Deployment and Adoption at Microsoft. He received a Master of Business Administration from the University of Technology in Berlin and also studied at the University of Marburg in his native country of Germany.

AGILITY

Competing and Winning in a Tech-Savvy Marketplace

Published by John Wiley & Sons, Inc.

Publication date: August 9, 2010

$39.95; Hardcover; 272 pages; ISBN: 0-470-63544-4

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