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Perspectives on Fund Raising: New Directions for Higher Education, Number 149

ISBN: 978-0-470-63571-1
112 pages
March 2010, Jossey-Bass
Perspectives on Fund Raising: New Directions for Higher Education, Number 149 (0470635711) cover image
How do university leaders know if their institution's efforts to raise private gifts are effective? With so many presidents, provosts, and deans having very little hands-on experience in fundraising, this is often a difficult question to answer. What is not difficult is to see that the need for private gifts will only continue to escalate, particularly at public universities that have seen state investment in high education deteriorate.

Fundraising topics covered in this volume include:

  1. The growing role of private giving in financing the modern university
  2. The Foundation-Institution Partnership: The Role of Institutionally Related
  3. Foundations in Public Higher Education
  4. The Challenge of Funding Fundraising
  5. Leading the Way: The Role of Presidents and Academic Deans in Fundraising
  6. Determining the Success of Fundraising Programs
  7. Integrating Development, Alumni Relations, and Marketing for Fundraising Success
  8. Balancing Fundraising in Academic Programs and Intercollegiate Athletics
  9. Prospect Development Systems: Empowering Artful Fundraising
  10. Recruiting, Training, and Retaining High-Performance Development Teams

This is the 149th issue of the Jossey-Bass higher education quarterly report series New Directions for Higher Education. Addressed to presidents, vice presidents, deans, and other higher-education decision-makers on all kinds of campuses, New Directions for Higher Education provides timely information and authoritative advice about major issues and administrative problems confronting every institution.

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EDITORS' NOTES (J. Bradford Hodson, Bruce W. Speck).

1. The Growing Role of Private Giving in Financing the Modern University (Bruce W. Speck)
Increased use of private funds to support public higher education is essential, but private funding undoubtedly shapes the university in ways that challenge academic traditions.

2. The Foundation-Institution Partnership: The Role of Institutionally Related Foundations in Public Higher Education (David Bass)
Institutionally related foundations play an important role in helping public colleges and universities realize their aspirations to receive private philanthropic dollars.

3. The Challenge of Funding Fundraising (Robert J. Holmes, Jr.)
Universities use various mechanisms to fund the development operation, among them gift taxes, management fees, unrestricted giving, and earnings on cash holdings.

4. Leading the Way: The Role of Presidents and Academic Deans in Fundraising (J. Bradford Hodson)
Fundraising is not something a president or academic dean can delegate or ignore. Presidents and deans play the leading role in cultivating and soliciting major gifts.

5. Determining the Success of Fundraising Programs (Thomas S. Hiles)
Evaluating the effectiveness of your fundraising program is much more than simply looking at dollars raised. Other measurements can also help university leaders determine the success of their development programs.

6. Integrating Development, Alumni Relations, and Marketing for Fundraising Success (Thomas R. Stevick)
Practical steps include suggestions from for-profit integration of sales and marketing offices.

7. Balancing Fundraising in Academic Programs and Intercollegiate Athletics (Elizabeth H. King, Eric L. Sexton, James J. Rhatigan)
Fundraising for academic purposes and intercollegiate athletics presents challenges that must be recognized.

8. Prospect Development Systems: Empowering Artful Fundraising (Dan J. Nicoson)
The art of fundraising requires strategically developing prospective donors into donors.

9. Recruiting, Training, and Retaining High-Performance Development Teams (Stephen D. Elder)
Charitable gifts come as a result of long-term relationships, often between the prospective donor and a major gift officer. Protecting those relationships can be the key to fundraising success.

INDEX.

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