Perspectives on Fund Raising: New Directions for Higher Education, Number 149
March 2010, Jossey-Bass
Fundraising topics covered in this volume include:
- The growing role of private giving in financing the modern university
- The Foundation-Institution Partnership: The Role of Institutionally Related
- Foundations in Public Higher Education
- The Challenge of Funding Fundraising
- Leading the Way: The Role of Presidents and Academic Deans in Fundraising
- Determining the Success of Fundraising Programs
- Integrating Development, Alumni Relations, and Marketing for Fundraising Success
- Balancing Fundraising in Academic Programs and Intercollegiate Athletics
- Prospect Development Systems: Empowering Artful Fundraising
- Recruiting, Training, and Retaining High-Performance Development Teams
This is the 149th issue of the Jossey-Bass higher education quarterly report series New Directions for Higher Education. Addressed to presidents, vice presidents, deans, and other higher-education decision-makers on all kinds of campuses, New Directions for Higher Education provides timely information and authoritative advice about major issues and administrative problems confronting every institution.
1. The Growing Role of Private Giving in Financing the Modern
University (Bruce W. Speck)
Increased use of private funds to support public higher education is essential, but private funding undoubtedly shapes the university in ways that challenge academic traditions.
2. The Foundation-Institution Partnership: The Role of
Institutionally Related Foundations in Public Higher Education
Institutionally related foundations play an important role in helping public colleges and universities realize their aspirations to receive private philanthropic dollars.
3. The Challenge of Funding Fundraising (Robert J. Holmes,
Universities use various mechanisms to fund the development operation, among them gift taxes, management fees, unrestricted giving, and earnings on cash holdings.
4. Leading the Way: The Role of Presidents and Academic Deans in
Fundraising (J. Bradford Hodson)
Fundraising is not something a president or academic dean can delegate or ignore. Presidents and deans play the leading role in cultivating and soliciting major gifts.
5. Determining the Success of Fundraising Programs (Thomas S.
Evaluating the effectiveness of your fundraising program is much more than simply looking at dollars raised. Other measurements can also help university leaders determine the success of their development programs.
6. Integrating Development, Alumni Relations, and Marketing for
Fundraising Success (Thomas R. Stevick)
Practical steps include suggestions from for-profit integration of sales and marketing offices.
7. Balancing Fundraising in Academic Programs and
Intercollegiate Athletics (Elizabeth H. King, Eric L. Sexton,
James J. Rhatigan)
Fundraising for academic purposes and intercollegiate athletics presents challenges that must be recognized.
8. Prospect Development Systems: Empowering Artful Fundraising
(Dan J. Nicoson)
The art of fundraising requires strategically developing prospective donors into donors.
9. Recruiting, Training, and Retaining High-Performance
Development Teams (Stephen D. Elder)
Charitable gifts come as a result of long-term relationships, often between the prospective donor and a major gift officer. Protecting those relationships can be the key to fundraising success.