The Million Dollar Private Practice: Using Your Expertise to Build a Business That Makes a DifferenceISBN: 978-0-470-63578-0
Paperback
270 pages
August 2012
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Preface vii
CHAPTER ONE
Is a Million Dollar Practice Right for You? 1
CHAPTER TWO
Your Mission and Message 41
CHAPTER THREE
Owning Your Niche: The Platinum Rule of
Marketing in Action 67
CHAPTER FOUR
How to Create Services, Products, and Programs
That Promote Change 101
CHAPTER FIVE
Creative Business Models and Service Delivery Systems 121
CHAPTER SIX
Creative Marketing 145
CHAPTER SEVEN
Making the Sale, Getting the Client 189
CHAPTER EIGHT
Building Your Million Dollar Practice 225
Epilogue 255
Afterword 265
Appendix: Selected Resources for Building Your Million Dollar Practice 267
About David Steele 269
Notes 271
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The Million Dollar Private Practice: Using Your Expertise to Build a Business That Makes a Difference (US $29.95)
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