Local Online Advertising For Dummies
Add the newest means of advertising your business into your marketing mix by developing an online advertising strategy. This get-down-to-business guide will show you how. Written by executives from Yodle, a New York-based firm specializing in online advertising, this book reveals the best and brightest ways to get the word out, from creating a Web presence that draws visitors, to using SEO, to jumping boldly into social media advertising.
- Online advertising market is estimated to grow to $10-$19 billion by 2011, and you'll want your business to be part of this huge shift
- Explores how to research your audience, set goals, and build a plan
- Provides steps and tips on creating an effective Web presence and landing pages-then covers how to drive visitors to your site with search engine optimization, AdWords, e-mail blasts, and social media marketing
- Examines blogs, chat rooms, video, and other ways to win customers
Don't miss the free offer from Yodle that comes with this practical guide!
Part I: Getting Started with Local Online Advertising.
Chapter 1: Online: It’s Where Your Customers Are.
Chapter 2: Engaging Your Advertising Arsenal.
Chapter 3: Planning Your Online Advertising Campaign.
Part II: Setting the Foundation for Local Online Advertising Success.
Chapter 4: Building a Great Web Site: The Key to Online Advertising Success.
Chapter 5: When You’ve Hooked Your Customers, Reel 'Em In!
Chapter 6: Analyzing Results for Long-Term Gains.
Part III: Doing the Advertising Part of Local Online Advertising.
Chapter 7: Demystifying Search Engine Marketing.
Chapter 8: Getting Web Traffi c for Free: Practicing Search Engine Optimization.
Chapter 9: The Nuts and Bolts of Search Engine Advertising.
Chapter 10: Saying It with E-Mail.
Chapter 11: Linking Up with Directories and Lead Aggregators.
Chapter 12: Targeting Customers with Banner Ads, E-Newsletter Ads, and More.
Chapter 13: Hanging Out on Social Networks.
Chapter 14: Generating PR Buzz.
Chapter 15: Using Offl ine Channels to Drive Online Traffic.
Part IV: Keeping Your Customers Coming Back.
Chapter 16: Staying at the Top of Customers' Minds.
Chapter 17: Leveraging Customer Data: Reach Out and Touch 'Em.
Part V: The Part of Tens.
Chapter 18: Ten Local Online Marketing Mistakes (And How to Avoid Them).
Chapter 19: Ten Steps to an Effective Local Online Advertising Plan.
Chapter 20: Ten Considerations When Choosing a Local Online Advertising Partner.
Stephanie Brown is a local business consultant who has been helping businesses market online since 1994.