Type Rules!: The Designer's Guide to Professional Typography, 3rd Edition
Type Rules: The Designer's Guide to Professional Typography, 3rd Edition is an up-to-date, thorough introduction to the principles and practices of typography. From the fundamentals to cutting-edge applications, this edition has everything today's serious designer needs to use type effectively. Dozens of exercises reinforce authoritative coverage on such topics as how to select the appropriate type for the job, how to set type like a pro, how to avoid common mistakes, and how to design a typeface, as well as how to fully harness the power of major design packages such as InDesign? and QuarkXPress? -- with new coverage of their latest versions.
This edition includes:
- New information on OpenType, font management utilities, font web sites, and interactive typography.
- An expanded?history of type and an updated glossary of key terms.
- Exercises throughout to help reinforce the concepts presented in the book.
- A wealth of tried-and-true as well as recently developed type tips.
- More in-depth type issues, including scaling logos.
"I've purchased and read just about every book on typography written over the last twenty-five years. Ilene Strizver's Type Rules is one of the best. It's a book that will prove its value time and again."
-- Allan Haley, Director of Words and Letters, Monotype Imaging
"Type Rules is a must-have book for students and professionals alike. I highly recommend it."
-- Prof. Ed Benguiat, world-renowned type designer and educator, School of Visual Arts
Chapter 1 A Brief History of Type.
Sounds to Symbols.
Gutenberg and Movable Type.
The Industrial Revolution and the Mechanization of Type.
Into the Digital Age.
Herb Lubalin and Expressive Typography (sidebar).
Notable Type Designers (sidebar).
Design Guidelines (Nancy Sharon Collins).
Typographic Timeline (Ilene Strizver).
Historical Design (Ilene Strizver).
Type Poster (David Kadavy).
Chapter 2 From Metal to Mac: Understanding Font Technology.
What Is a Font?
Type 1 (or PostScript) Fonts.
OpenType Features (sidebar).
Font Management Utilities.
Techtip: OpenType Font Identifiers.
Typetip: Long S.
Typetip: Font vs. Typeface.
Techtip: Style-Linked Fonts.
Identifying Your OpenType Fonts (Ilene Strizver).
Chapter 3 What Makes a Typeface Look the Way It Does?
Parts of a Character.
Opticals and Size-Sensitive Fonts.
Typetip: One- and Two-Storey Lowercase As and Gs.
Decorative and Display.
Typetip: Character vs. Glyph.
Think Like a Type Designer (Ilene Strizver).
Personal Type Specimen Book (Ilene Strizver).
Type Specimen Book and Typeface Analysis (Group Project) (Audrey G. Bennett).
On Beyond Zebra: The 27th Letter Assignment (Virginia Rougon Chavis).
Typeface Comparison Book (Joey Hannaford).
Real Signage Critique (Amelia Hugill-Fontanel).
Chapter 4 Selecting the Right Type for the Job.
Legibility and Readability.
What Makes a Good Typeface?
Text vs. Display.
Script, Calligraphic, and Handwriting Fonts.
Super Families and Systems.
When the Best Font for the Job Isn’t a Font.
Mixing It Up.
Dos and Don’ts.
Typetip: Type Specimens.
Typetip: A Bodoni by Any Other Name?
Why Are All the Scary Typefaces Pointy? (Christopher Andreola).
A Garamond Is a Garamond Is a Garamond…or Is It? (Ilene Strizver).
Legibility and Readability Study (Peter Bain, Ilene Strizver).
Chapter 5 Formatting Your Type.
Line Spacing (Leading).
Techtip: Auto Leading.
Techtip: Style Sheets.
Indents and Other Paragraph Separators.
Techtip: Importing Copy.
Typetip: Standard Ligatures.
Typetip: Footnotes and Endnotes.
Typographic Hierarchy Study (Elizabeth Resnick).
Typographic Contrast (Kimberly Elam).
Chapter 6 Techniques for Emphasis.
Boldface (or Weight Contrast).
Cap vs. Lowercase.
Wide vs. Narrow.
Changing Color or Shade.
Currency Redesign (Jimmy Moss).
Expressive Typography (Stephanie Nace).
Chapter 7 Fine-Tuning and Tweaking Your Type.
Techtip: Discretionary Hyphens.
Hung Punctuation and Optical Margin Alignment.
Techtip: Hung Punctuation and Margin Alignment.
Typetip: Breaking for Sense.
Techtip: Adobe Text Composer.
Techtip: Adjusting Tracking.
Typetip: Scaling Logos.
Techtip: Glyph Positioning and Baseline Shift.
Techtip: Adjusting Kerning.
Typetip: Type on a Curve.
Techtip: Adjusting Word Spacing.
Information Hierarchy Book (David Kadavy).
Spacing, Kerning, and Visual Alignment Exploration (Ilene Strizver).
Chapter 8 Finessing Your Type.
Techtip: Accessing Figures in OpenType Fonts.
Techtip: How to Access True-Drawn Small Caps.
Type and Color.
Concert Poster Design (Frank Armstrong).
Chapter 9 Typographic Typos (and How to Avoid Them).
Techtip: Unwanted Smart Quotes.
Hyphen, En Dash, and Em Dash.
Widows and Orphans.
Poorly Justified Type.
Fake Small Caps.
Editorial Design (Ilene Strizver).
Chapter 10 Fractions, Signs, Symbols, and Dingbats.
Techtip: Creating Fractions in OpenType Fonts.
Techtip: Fractions in QuarkXPress.
Techtip: Indenting Bulleted Lists.
Registered, Trademark, and Copyright Symbols.
Techtip: Circle P.
Accents and Accented Characters.
Typetip: Creating Accented Characters.
Parentheses, Brackets, Braces, and Angled Brackets.
Typographic Principles Card Set (Regina Rowland).
Spa Brochure (Ilene Strizver).
Chapter 11 Nonprint Typography.
Type on the Web.
Characteristics of Web Typography.
Smart Punctuation on the Web.
Cascading Style Sheets.
Type as Graphic.
Dos and Don’ts.
Type in Motion.
Combining Type and Motion.
How to Get Started.
Dos and Don’ts.
The Crystal Goblet Online: An Assignment in Two Parts (Laura Franz).
Four Squares: Text, Color, Motion (Heather Shaw).
enCODE / deCODE (Heather Shaw).
Chapter 12 Designing Your Own Typeface.
Handwriting Fonts: A Good Place to Begin.
Three Approaches to Designing a Typeface.
Techtip: Font Production Editors.
Introduction to Type Design: Symphony (James Montalbano).
Digitize Your Signature (James Montalbano).
Digital Font Foundries and Distributors.