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Young World Rising: How Youth Technology and Entrepreneurship are Changing the World from the Bottom Up

ISBN: 978-0-470-64432-4
224 pages
May 2010
Young World Rising: How Youth Technology and Entrepreneurship are Changing the World from the Bottom Up (047064432X) cover image
Young World Rising gives you an exclusive glimpse into the new trend that's transforming global business and changing the dynamics of globalization

The global Millennial generation is 4.1 billion strong, and the spread of data networks is empowering them to build radically new kinds of organizations adapted to a flat and crowded world. Young World Rising takes you on a panoramic tour of the new centers of enterpreneurial innovation on five continents.

  • Explore the dynamics driving the emergence of the Young World
  • Demonstrate how wired Young World insurgents are reinventing entrepreneurship
  • Get an inside look at the most innovative Young World businesses from India, Africa, Latin America and Southeast Asia
  • Identify how your organization can capitalize on the rise of the Young World to find new talent, open new markets, identify investment opportunities and more

With more than a dozen unique and in-depth case studies, Young World Rising is essential reading for every organization coming to grips with the challenges of globalization and demographic change in the 21st century.

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Preface.

INTRODUCTION.

A Bright and Crowded Future.

Three Forces Reshaping the World.

Exploring the Rise of the Young World.

Promise and Peril.

CHAPTER 1: The Rising Tide: Three Trends Driving the Emergence of the Young World.

Demography and Destiny.

The Rich Old World.

The Poor Young World.

The Spread of Ubiquitous Data Networks.

Youth + Tech: The Emergence of the Global Net Generation.

The Technology Age Gap in Global Perspective.

Youth and Entrepreneurship.

Innovation at the Bottom of the Pyramid.

Technology and Indigenous Entrepreneurs.

The Inflection Point.

CHAPTER 2: Laying the Groundwork: Aligning Institutional Investments with Young World Development Goals.

Aligning Profit and Prosperity.

Building a Public-Private Partnership to Equip the Global Net Generation with World-Class Technology.

Connecting Young World Innovators to Resources for Incubation and Business Development.

The Seeds Are Sprouting.

CHAPTER 3: Young World Entrepreneurship in Action.

The Distinctive Qualities of Young World Entrepreneurship.

Increasing the Skills of the Knowledge Workforce.

Building Connections.

Improving Conditions.

Reaching the Global Market with Innovative Products and Services.

Achieving Escape Velocity.

CHAPTER 4: Engaging the Young World: Strategies for Success.

Engaging Young World Talent.

Collaborating with Young World Partners.

Investing in Young World Opportunity.

Developing Young World Markets.

Plan for Uncertainty.

Conclusion.

Executive Summary.

Appendix A.

Appendix B.

Notes.

Acknowledgements.

Index.

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ROB SALKOWITZ is a writer and consultant specializing in the social implications of new technology and the next-generation workforce. He has worked with Microsoft and other leaders in global business to help formulate market strategy and articulate business goals. As an entrepreneur, Rob has helped start seven businesses and is a principal in the Seattle-based communications firm MediaPlant, LLC. Rob is author of Generation Blend and coauthor (with Daniel Rasmus) of Listening to the Future, both from Wiley. He lives and works in Seattle, Washington.
www.youngworldrising.com
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"Every new generation gets a lot of attention, though it's not always positive. But if millennials have been scrutinized more closely than any generation since the 1960s, it's because of one factor; they're plugged deep into the internet and have the skills to make the most of its opportunities. Salkowitz's book takes this idea and runs with it, globally. He shows how tiny startups in India, Brazil and other nations whose populations trend young are building online businesses on investment shoestrings, collaborating with others in their cohort (often across borders) and creating innovative approaches to maximize minimal resources." (Delta Sky Magazine, July 2010)

"I highly recommend the insightful and visionary book by Rob Salkowitz, to anyone seeking a more complete understanding of the youth based entrepreneurial ITC boom sweeping the developing world. The book will inspire governments, corporations, international organizations, and non-governmental agencies to seek fresh, market based initiatives to ensure that the entrepreneurial revolution continues without being derailed by special interests..." (BlogBusinessWorld, July 31, 2010)

"The world-changing ideas of the near future might not come from settled, industrialized countries, or even from 10-ton economic gorilla China, argues Salkowitz, but from the developing world. Their populations are extremely young, driven to improve their lives, and have unprecedented access to and familiarity with technology." (CIO Magazine, July 13, 2010)

"Three forces are reshaping the world of the 21st century: youth, ICT and entrepreneurship," says Rob Salkowitz in Young World Rising. While he believes these intertwined forces will have some impact in the Western world, he expects them to completely remake business in less developed nations with populations that skew toward youth, including India, Vietnam, Nigeria, South Africa, Ghana, Mexico and Columbia. Tech-savvy twenty-something's with mobile devices in hand will figure out ways to serve base-of-the pyramid markets, he says-and then scale their operations globally to rewrite the rules of business." (BizEd, July/August 2010)

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