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KaChing: How to Run an Online Business that Pays and Pays

ISBN: 978-0-470-64444-7
224 pages
May 2010
KaChing: How to Run an Online Business that Pays and Pays (0470644443) cover image
For nearly fifteen years, Joel Comm has been generating revenue on the web via a number of avenues. In KaChing, he shares his five primary methods of making money online, combining traditional marketing with the new, offering detailed strategies and techniques that can be applied to any niche or market. Each of the five methods is broken down into simple, practical, duplicable steps.

Praise for KaChing

"Turning your passion into profit is Joel's keystone in life, and he possesses the uncanny ability to deliver a clear road map enabling precise results, again and again. Follow Joel's formulas for creating revenue streams online and you'll discover a whole new level of decisive confidence, both online and in life."
Gary W. Goldstein, Hollywood Movie Producer

"If you can't make money online after reading Joel Comm's KaChing, you should not be allowed to drive a car or operate large machinery! Joel Comm could not have made your path to internet wealth more clear or simple. KaChing is a step-by-step guide to defining your niche, creating salable content, and driving paying customers to your site on a consistent and sustainable basis. It's time to hit the KaChing button! Read this book NOW and watch your money accumulate."
Joseph Michelli, PhD, author of such internationally bestselling business books as The Starbucks Experience, The New Gold Standard, and When Fish Fly; and cofounder of WOWful Connections

"With Twitter Power, Joel Comm demonstrated how to build and nurture productive digital relationships. With KaChing, he teaches how to tap into your passions and create online revenue streams via several compelling models. If you're serious about creating revenue online, without having to live online, read this book and apply its best practices."
David Nour, bestselling author of Relationship Economics and ConnectAbility

"If you've considered starting an online business or have one that isn't making any money, check out Joel Comm's book and find your KaChing button."
Alexis Martin Neely, AlexisMartinNeely.com

"Joel Comm is a master teacher when it comes to following your passion and becoming extremely successful with your online businesses. In this book, he tells you how you can do both, and his methods are easy enough for anyone to follow. If you have been searching for a way to profit from what your are passionate about, you must read this book!"
Jen Grover, creator of the Butler Bag and author of What If? and Why Not?

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Foreword.

Introduction—Creating Your Personal KaChing Button.

Chapter 1 The New Web Order—How the Internet Has Brought Opportunity to Everybody.

So, Just How Easy Is It to Begin Building a Web Site?

From Blogging to KaChing.

Chapter 2 Your Uniqueness Equals Cash.

Choosing Your Niche.

The Value of Your Niche—How Keywording Can Boost the Price of Your Passion.

Niches Are Nice, but Micro-Niches Create Nicer KaChings.

You're Not That Unique—Building Your Community.

The Seven Keys to Success.

Chapter 3 Content Is Not King . . . It Is KaChing!

You Don't Have to Be a Writer to Write Valuable Content.

Seven Content Types that Go KaChing.

It's Not Just What You Say, It's How You Say It.

Ghost and Guest Writers.

Turning Your Content into KaChing.

Chapter 4 Information Products—Selling Your Knowledge.

Creating Killer Ideas for Your Information Products.

Creating the Product.

Writing Copy that Sells.

Recruiting Your Affiliate Sales Team.

Add a Shopping Cart to Your Site.

The Big Launch!

Chapter 5 Earning from Affiliate Programs.

So, What Exactly Is an Affiliate?

Choosing Merchants That Match Your Market.

Choosing the Products that People Want.

Strategies for Affiliate Success.

What The FTC's Guidelines Means for Affiliates.

Chapter 6 Membership Sites—Turning Your Internet Business into a Passive Revenue Machine.

What Is a Membership Site?

What Do Online Membership Sites Have to Offer?

Pricing Your Membership: How Much Is Too Much?

Creating Your Membership Site the Easy Way.

Chapter 7 Coaching Programs.

What Is Coaching?

Strategies for Branding.

How to Do PR for Mass Impact.

Getting Started: Low-End Coaching.

Kicking It Up: High-End Coaching.

Chapter 8 Case Studies.

Content Sites.

Affiliate-Supported Sites.

Information Products.

Subscription Sites.

Branding.

Coaching.

Conclusion.

Other books by Joel Comm.

Index.

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Joel Comm is an entrepreneur, bestselling author, public speaker, social media evangelist, and mobile marketing innovator. The leading authority on new media marketing tactics, Joel's current specialty is using social media such as Facebook and Twitter to help companies market their brand. He has also created top-ranked mobile apps, including the most talked about iPhone app of all time. Not just another social media expert, Joel has been building profitable and cutting-edge Internet ventures since 1995. He is the author of The AdSense Code, Click Here to Order: Stories of the World's Most Successful Internet Marketing Entrepreneurs, and Twitter Power. Joel lives with his family in Loveland, Colorado. Visit www.joelcomm.com for more information.
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"This is a savvy quick read that provides all the fundamentals of success for an online business. Comm seeks to provide the exact tools for making an online business a "money button" in the immediate technology world and business climate. He's especially tuned in to the profit points of social networking, blogging and message boards - all hot routes to getting a business attention. A chapter of several case studies showcases all his tactics." (Book News Inc, November 2010)
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