Everywhere: Comprehensive Digital Business Strategy for the Social Media EraISBN: 978-0-470-65170-4
Hardcover
272 pages
March 2011
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Preface.
Introduction.
PART I: THE EVOLVING SOCIAL WEB.
Chapter One: The Social Enterprise: A New Source of Competitive Advantage.
PART II: ON BECOMING A SOCIAL ENTERPRISE.
Chapter Two: Toward a Comprehensive Digital Business Strategy.
Chapter Three: Building Enterprise-Wide Engagement Capability.
Chapter Four: Developing a Digitally Driven Company: Culture, Structure, and Leadership.
PART III ACROSS THE BUSINESS UNIVERSE.
Chapter Five: Marketing, Sales, and Service, Step 1: Organize Around Customer Engagement.
Chapter Six: Marketing, Sales, and Service, Step 2: Converse with Your Customers.
Chapter Seven: Innovation: Commit to Openness, Speed, and Crowds.
Chapter Eight: Strategy Execution: Capitalize on What Your Organization Already Knows.
Chapter Nine: Human Capital: Expect Real-Time Resumes and Create a Twenty-First CenturyWorkplace.
PART IV THE FUTURE OF THE SOCIAL ENTERPRISE.
Chapter: Ten Next.
Notes.
Index.
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