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Credibility: How Leaders Gain and Lose It, Why People Demand It, 2nd Edition

ISBN: 978-0-470-65171-1
272 pages
August 2011, Jossey-Bass
Credibility: How Leaders Gain and Lose It, Why People Demand It, 2nd Edition (0470651717) cover image


The first true revision of the classic book from the bestselling author of The Leadership Challenge

As the world falls deeper into economic downturns and warfare, the question of credibility (how leaders gain and lose it) is more important than ever. Building on their research from The Leadership Challenge, James Kouzes and Barry Posner explore in Credibility why leadership is above all a relationship, with credibility as the cornerstone, and why leaders must "Say what you mean and mean what you say." This first full revision of the book since its initial publication in 1993 features new case studies from around the world, fully updated data and research, and a streamlined format. Written by the premier leadership experts working today, Credibility:

  • Reveals the six key disciplines that strengthen a leader's capacity for developing and sustaining credibility.
  • Provides rich examples of real managers in action
  • Includes updates to the applications and research

This personal, inspiring, and genuine guide helps you understand the fundamental importance of credibility for building personal and organizational success.

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Table of Contents

INTRODUCTION On Credibility and the Restoration of Trust and Confidence xi

1 Leadership Is a Relationship 1

2 Credibility Makes a Difference 22

3 Discover Your Self 42

4 Appreciate Constituents 62

5 Affirm Shared Values 84

6 Develop Capacity 111

7 Serve a Purpose 132

8 Sustain Hope 153

9 The Struggle to Be Human 174

EPILOGUE Character Counts 201

Notes 203

Acknowledgments 229

About the Authors 233

Index 237

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Author Information

James M. Kouzes and Barry Z. Posner are the coauthors of the classic bestselling books The Leadership Challenge, The Truth About Leadership, A Leader's Legacy, Encouraging the Heart, and over a dozen other books and workbooks on leadership. They also developed the highly-acclaimed Leadership Practices Inventory (LPI), a 360-degree assessment tool based on The Five Practices of Exemplary Leadership. Jim is the Dean's Executive Fellow of Leadership and Barry is Professor of Leadership at Santa Clara University's Leavey School of Business. They are among the world's most trusted and influential scholars on leadership. For more information, please visit www.credibility-book.com
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Press Release

July 28, 2011
Credibility: How Leaders Gain and Lose It, Why People Demand It

“My first suggestion on how to build your credibility: read this book and apply what you learn!”

---Marshall Goldsmith, author of MOJO and What Got You Here Won’t Get You There


San Francisco, CA—August 2011—Jim Kouzes and Barry Posner are award-winning leadership development author-experts with more than 30 years of experience researching the relationship between leaders and constituents. Their seminal book, the international bestseller, The Leadership Challenge, has spawned a thriving franchise with workshops, seminars, books, online tools and resources to help people become better leaders, whether they work for Fortune 500 companies, start-ups, universities, nonprofits, volunteer organizations, the military, or a professional service firm. Their extensive research has led them to an inescapable truth: credibility is the foundation of leadership, which they explore in CREDIBILITY: How Leaders Gain and Lose It Why People Demand It [Jossey-Bass; August 2011; $27.95; ISBN: 9780470651711] fullyrevised for the first time since 1993.

Nearly 20 years ago, when CREDIBILITY was first published almost half of America’s workforce was cynical, and while things improved in the 1990’s, the authors explain that by 2007 trust, the key ingredient of credibility, again took a major nosedive. More recently, the great recession, scandals within organized religion, questionable practices on Wall Street, and hypocrisy among politicians were big factors in the decision to revisit the topic. The book arrives at a time when “many wonder if there are leaders left who have the strength of character to sustain their trust.” CREDIBILITY is a research-based book that offers highly practical advice and real-life examples of what exemplary leaders do to become more influential and trustworthy.

In CREDIBILITY, Kouzes and Posner write, “we wanted to remind leaders how important it was to attend to the fundamentals...” Readers learn that leadership is a relationship, that there are three qualities people most look for and admire in leaders they would willingly follow, and that there are Six Disciplines essential to building and sustaining credibility over time. With The Six A’s of Leadership Accountability—Accept, Admit, Apologize, Act, Amend and Attend—the authors also show how credibility is restored once it is tarnished or lost. Kouzes and Posner, in example after example, illustrate “how values clarification and culture creation [must be] at the tops of a leader’s agenda.

This all-new edition of CREDIBILITY is broader in reach, it reflects what the authors describe as “the changing nature of the context in which people now work.” They show how credibility is important regardless of position, role or responsibility, and clearly document how it is a global concern, while blending international research with new case studies that reflect the realities of a global marketplace.

CREDIBILITY: How Leaders Gain and Lose It Why People Demand It

By James Kouzes and Barry Posner; Jossey-Bass; August 2011; $27.95

9780470651711; Available in Cloth and all e-Reader Formats



About Wiley

Founded in 1807, John Wiley & Sons, Inc. has been a valued source of information and understanding for more than 200 years, helping people around the world meet their needs and fulfill their aspirations. Wiley and its acquired companies have published the works of more than 400 Nobel laureates in all categories: Literature, Economics, Physiology or Medicine, Physics, Chemistry, and Peace. Our core businesses publish scientific, technical, medical, and scholarly journals, encyclopedias, books, and online products and services; professional/trade books, subscription products, training materials, and online applications and Web sites; and educational materials for undergraduate and graduate students and lifelong learners. Wiley's global headquarters are located in Hoboken, New Jersey, with operations in the U.S., Europe, Asia, Canada, and Australia. The Company's Web site can be accessed at http://www.wiley.com.

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Credibility: How Leaders Gain and Lose It, Why People Demand It, 2nd Edition (US $27.95)

-and- Strengthening Credibility: A Leader's Workbook (US $19.95)

Total List Price: US $47.90
Discounted Price: US $35.92 (Save: US $11.98)

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