Affiliate Program Management: An Hour a Day

Introduction.

Part I History, Terminology, and Introductory Remarks.

Chapter 1 Understanding Affiliate Marketing.

Chapter 2 Budget, Payments, and Related Considerations.

Part II Month 1: Pre-Launch Research and Analysis.

Chapter 3 Week 1: Perform Competitive Marketing Analysis.

Chapter 4 Week 2: Understanding Tracking and Reporting.

Chapter 5 Week 3: Evaluate Program Management Options.

Chapter 6 Week 4: Finalize Payment Models and Cookie Life.

Part III Month 2: Setting Your Affiliate Program Up.

Chapter 7 Week 1: Develop Creative Inventory.

Chapter 8 Week 2: Data Feeds, Coupons, and Plug-Ins.

Chapter 9 Week 3: Research and Develop Program Policies.

Chapter 10 Week 4: Final Brushstrokes.

Part IV Month 3: Program Launch and Affiliate Program Management.

Chapter 11 Week 1: Launch the Affiliate Program and Recruit.

Chapter 12 Week 2: Plan Your Affiliate Communication.

Chapter 13 Week 3: Program Management.

Chapter 14 Week 4: Affiliate Motivation.

Part V Month 4: Advanced Management and Analysis.

Chapter 15 Week 1: Study and Learn to Deal with Parasitism and Problematic Affiliates.

Chapter 16 Week 2: Master Affiliate Program Analytics and Optimization.

Chapter 17 Deadliest Mistakes to Avoid.

Chapter 18 Affiliate Program Promotion Ideas.

Glossary of Abbreviations.

Index.