Affiliate Program Management: An Hour a Day
Nearly every retailer in the Internet Retailers' Top 500 has an affiliate marketing program. Now free affiliate networks, automation software, and pay-for-performance compensation models are making it easy for small businesses to take advantage of this marketing tool. In the popular An Hour a Day format, this guide features a detailed, real-world, task-based approach to developing, launching, and managing a successful affiliate marketing program. It explores market research, determining payment models and reporting guidelines, recruiting affiliates, crafting appropriate communications, and much more.
- Affiliate marketing programs help boost marketing efforts without incurring excessive costs; this Hour a Day guide provides everything merchants, business owners, and those charged with managing an affiliate program need to know
- Offers a modern, real-world, step-by-step guide to researching, launching, managing, and optimizing a successful affiliate marketing program
- Covers social media; creating policies; working with feeds, coupons, widgets, and video; creating compelling content; handling partners who are not meeting goals; and much more
Affiliate Program Management: An Hour a Day is the do-it-yourself guide to planning and maintaining a successful affiliate program.
Part I History, Terminology, and Introductory Remarks.
Chapter 1 Understanding Affiliate Marketing.
Chapter 2 Budget, Payments, and Related Considerations.
Part II Month 1: Pre-Launch Research and Analysis.
Chapter 3 Week 1: Perform Competitive Marketing Analysis.
Chapter 4 Week 2: Understanding Tracking and Reporting.
Chapter 5 Week 3: Evaluate Program Management Options.
Chapter 6 Week 4: Finalize Payment Models and Cookie Life.
Part III Month 2: Setting Your Affiliate Program Up.
Chapter 7 Week 1: Develop Creative Inventory.
Chapter 8 Week 2: Data Feeds, Coupons, and Plug-Ins.
Chapter 9 Week 3: Research and Develop Program Policies.
Chapter 10 Week 4: Final Brushstrokes.
Part IV Month 3: Program Launch and Affiliate Program Management.
Chapter 11 Week 1: Launch the Affiliate Program and Recruit.
Chapter 12 Week 2: Plan Your Affiliate Communication.
Chapter 13 Week 3: Program Management.
Chapter 14 Week 4: Affiliate Motivation.
Part V Month 4: Advanced Management and Analysis.
Chapter 15 Week 1: Study and Learn to Deal with Parasitism and Problematic Affiliates.
Chapter 16 Week 2: Master Affiliate Program Analytics and Optimization.
Chapter 17 Deadliest Mistakes to Avoid.
Chapter 18 Affiliate Program Promotion Ideas.
Glossary of Abbreviations.
Award-winning affiliate management expert Evgenii "Geno" Prussakov is the CEO & Founder of AM Navigator – a world’s leading OPM agency. As an affiliate program manager and consultant he has contributed to the online marketing success of Forbes, Nokia, Hallmark, Warner Music, Skype, Forex Club, and hundreds of small businesses. Prussakov has authored “A Practical Guide to Affiliate Marketing” (2007) and “Affiliate Program Management: An Hour a Day” (2011) which have trained thousands of marketing professionals. In 2011 for influencing “change within the industry” LinkShare named him one of Performance Marketing’s Most Vocal Advocates, while Small Business Trends recognized him in their 2011 Small Business Influencer initiative. In 2012 Geno has launched Affiliate Management Days, the world’s first and only affiliate management conference. Besides books, he shares his knowledge through major digital marketing magazines (Website Magazine, Revenue Performance, Search Marketing Standard, Visibility Magazine, etc), blogs, conference presentations (at Affiliate Summit, a4uexpo, eMetrics Marketing Optimization Summit, PubCon, etc), and also maintains his own blog (named Best Affiliate Blog in 2010 & 2011).