Wiley
Wiley.com
Print this page Share
Textbook

Intercultural Communication: A Discourse Approach, 3rd Edition

ISBN: 978-0-470-65640-2
336 pages
January 2012, ©2012, Wiley-Blackwell
Intercultural Communication: A Discourse Approach, 3rd Edition (0470656409) cover image
This newly revised edition is both a lively introduction and practical guide to the main concepts and challenges of intercultural communication. Grounded in interactional sociolinguistics and discourse analysis, this work integrates theoretical principles and methodological advice, presenting students, researchers, and practitioners with a comprehensive and unified resource. 

  • Features new original theory, expanded treatment of generations, gender and corporate and professional discourse
  • Offers improved organization and added  features for student and classroom use, including advice on research projects, questions for discussion, and references at the end of each chapter
  • Extensively revised with newly added material on computer mediated communication, sexuality and globalization
  • See More
    List of Figures xi

    Series Editor’s Preface xiii

    Preface to the First Edition xiv

    Preface to the Second Edition xvii

    Preface to the Third Edition xviii

    1 What Is a Discourse Approach? 1

    The Problem with Culture 2

    Culture is a verb 5

    Discourse 7

    Discourse systems 8

    What Is Communication? 10

    Language is ambiguous by nature 11

    We must draw inferences about meaning 14

    Our inferences tend to be fixed, not tentative 15

    Our inferences are drawn very quickly 15

    Interdiscourse communication and English as a global language 16

    What This Book Is Not 17

    Researching Interdiscourse Communication 18

    Four processes of ethnography 19

    Four types of data in ethnographic research 20

    Choosing a site of investigation 21

    Discussion Questions 23

    References for Further Study 24

    2 How, When, and Where to Do Things with Language 25

    Sentence Meaning and Speaker’s Meaning 27

    Speech Acts, Speech Events, and Speech Situations 27

    Grammar of Context 29

    Seven main components for a grammar of context 30

    Scene 31

    Key 34

    Participants 35

    Message form 36

    Sequence 37

    Co-occurrence patterns, marked and unmarked 38

    Manifestation 38

    Variation in context grammar 39

    “Culture” and Context 39

    High context and low context situations 40

    Researching Interdiscourse Communication 42

    Using the “grammar of context” as a preliminary ethnographic audit 42

    Discussion Questions 43

    References for Further Study 44

    3 Interpersonal Politeness and Power 45

    Communicative Style or Register 45

    Face 46

    The “self” as a communicative identity 47

    The Paradox of Face: Involvement and Independence 48

    Politeness strategies of involvement and independence 49

    Linguistic strategies of involvement: some examples 51

    Linguistic strategies of independence: some examples 51

    Face Systems 52

    Three Face Systems: Deference, Solidarity, and Hierarchy 53

    Deference face system (-P, +D) 54

    Solidarity face system (-P, -D) 54

    Hierarchical face system (+P, +/-D) 55

    Miscommunication 56

    Variations in Face Systems 59

    Social Organization and Face Systems 60

    Kinship 61

    The concept of the self 62

    Ingroup–outgroup relationships 64

    Gemeinschaft and Gesellschaft 65

    Researching Interdiscourse Communication 66

    Exploring the interaction order 66

    Discussion Questions 67

    References for Further Study 68

    4 Conversational Inference: Interpretation in Spoken Discourse 69

    How Do We Understand Discourse? 70

    Cohesive Devices: Lexical and Grammatical 71

    Reference 72

    Verb forms 72

    Conjunction 72

    The causal conjunction “because” 73

    Cognitive Schemata and Scripts 74

    World knowledge 75

    Adjacency sequences 76

    Prosodic Patterning: Intonation and Timing 77

    Intonation 77

    Timing 79

    Metacommunication 82

    Non-sequential processing 84

    Interactive Intelligence 86

    Researching Interdiscourse Communication 88

    Collecting and analyzing spoken data 88

    Reconfiguring default settings 89

    Discussion Questions 90

    References for Further Study 90

    5 Topic and Face: Inductive and Deductive Patterns in Discourse 92

    What Are You Talking About? 92

    Topic, Turn Exchange, and Timing 94

    The call–answer–topic adjacency sequence 94

    The call 95

    The answer 95

    The introduction of the caller’s topic 95

    Deductive Monologues 96

    The Inductive Pattern 97

    Inside and outside encounters 98

    Hierarchical relationships and topic introduction 98

    The false east–west dichotomy 99

    Face: Inductive and Deductive Rhetorical Strategies 100

    Topics and face systems 101

    Face Relationships in Written Discourse 103

    Essays and press releases 104

    The press release: implied writers and implied readers 105

    The essay: a deductive structure 106

    Limiting Ambiguity: Power in Discourse 106

    Researching Interdiscourse Communication 107

    Collecting and analyzing written data 107

    Discussion Questions 109

    References for Further Study 109

    6 Ideologies in Discourse 110

    Three Concepts of Discourse 110

    The Utilitarian Discourse System 113

    The Enlightenment: reason and freedom 114

    Bentham and Mill’s Utilitarianism 115

    Forms of discourse in the Utilitarian discourse system 117

    The Panopticon of Bentham 118

    Face systems in the Utilitarian discourse system 120

    Internal face systems: liberté, égalité, fraternité 120

    The institutions of the Utilitarian discourse system 121

    Outside discourse 122

    Multiple discourse systems 123

    The Confucian discourse system 123

    “Conversations” 126

    What “Counts” as an Ideology? 128

    Researching Interdiscourse Communication 130

    The relationship between small d discourse and big D Discourses 130

    Discussion Questions 134

    References for Further Study 134

    7 Forms of Discourse 136

    Functions of Language 136

    Information and relationship 136

    Negotiation and ratifi cation 137

    Group harmony and individual welfare 138

    Clarity, Brevity, and Sincerity Revisited 139

    Theories of communication in the Utilitarian discourse system 139

    Kant’s view of the “public” writer 147

    Plagiarism and ideology 148

    Modes, Media, and the Materiality of Discourse 152

    Mode 152

    Media 154

    Emplacement 156

    Researching Interdiscourse Communication 157

    Discussion Questions 158

    References for Further Study 159

    8 Socialization 161

    The Individual and “Culture” 161

    Socialization 162

    Education, enculturation, acculturation 162

    Primary and secondary socialization 163

    Socialization as legitimate peripheral participation 164

    Theories of the person and of learning 165

    Socialization in the Utilitarian Discourse System 168

    Education vs. socialization 168

    Socialization and face systems 169

    Socialization and the “Historical Body” 171

    Researching Interdiscourse Communication 173

    An outline guide for the study of discourse systems 175

    Discussion Questions 176

    References for Further Study 177

    9 Corporate and Professional Discourse 178

    Voluntary and Involuntary Discourse Systems 178

    Five key discourse systems in corporate and professional life 179

    The Corporate Discourse System (Corporate Culture) 180

    Ideology 181

    Socialization 186

    Forms of discourse 192

    Face systems 198

    The size and scope of corporate discourse systems 201

    Professional Discourse Systems 201

    Researching Interdiscourse Communication 203

    Discussion Questions 204

    References for Further Study 205

    10 Generational Discourse 206

    Involuntary Discourse Systems 206

    The Ideologies of Individualism in the United States 208

    Six generations of North Americans 210

    The shifting ground of U.S. individualism 225

    Communication between generations 226

    Six Generations of Chinese 227

    The changing nature of collectivism 227

    The shifting ground of Chinese collectivism 236

    Researching Interdiscourse Communication 237

    Discussion Questions 238

    References for Further Study 239

    11 Gender and Sexuality Discourse 240

    Gender and Sexuality 240

    Gender Discourse Systems 241

    Directness or indirectness? 242

    Who talks more? 244

    Forms of discourse; functions of language 245

    Face systems 247

    The origin of difference: ideology and paradox 248

    The maintenance of difference: socialization 250

    Problems with the “difference” approach 251

    Compromise: “communities of practice” 252

    Sexuality 253

    Sexuality and gender 255

    Performativity 256

    Discourse systems and imagined communities 256

    “Gay Culture” and the Utilitarian Discourse System 257

    Ideology 259

    Face systems 260

    Forms of discourse 260

    Socialization 260

    The “Tongzhi Discourse System” 261

    Researching Interdiscourse Communication 264

    Discussion Questions 265

    References for Further Study 266

    12 Doing “Intercultural Communication” 267

    Discourse Systems and the Individual 267

    Intersystem communication 270

    Cultural ideology and stereotyping 271

    Negative stereotypes 273

    Positive stereotypes, the lumping fallacy, and the solidarity fallacy 274

    Othering 276

    Differences Which Make a Difference: Discourse Systems 276

    Intercultural Communication as Mediated Action 278

    Avoiding Miscommunication 279

    Researching Interdiscourse Communication 281

    Discussion Questions 283

    References for Further Study 283

    References 284

    Index 298

    See More

    Ron Scollon (1939-2009) was a Professor of Linguistics at Georgetown University. His publications include Professional Communication in International Settings, co-authored with Yuling Pan and Suzanne Wong Scollon (Blackwell 2001), Discourses in Place: Language and the Material World co-authored with Suzie Wong Scollon (2003), and Nexus Analysis: Discourse and the Emerging Internet co-authored with Suzie Wong Scollon (2004).

    Suzanne Wong Scollon is an independent researcher in the North Pacific Rim. She has written extensively on intercultural communication, holding academic positions in North American universities as well as in Taiwan, South Korea, and Hong Kong. She also acted as a consultant, along with Ron Scollon, with over fifty governmental and corporate organizations in North America, Asia, and Europe.

    Rodney H. Jones is the Associate Head of the Department of English at City University of Hong Kong. He has published widely in international journals and is co-editor of Discourse in Action: Introducing Mediated Discourse Analysis (with S. Norris 2005), Advances in Discourse Studies (with V. K. Bhatia and J. Flowerdew 2007), and author of Noticing, Exploring and Practicing: Functional Grammar in the ESL Classroom (with G. Lock 2010), and Discourse Analysis: A Resource Book for Students (2012).

    See More
  • Features new original theory, expanded treatment of generations, gender and corporate and professional discourse
  • Offers improved organization and added  features for student and classroom use, including advice on research projects, questions for discussion, and references at the end of each chapter
  • Extensively revised with newly added material on computer mediated communication, sexuality and globalization
  • See More
  • Features new original theory, expanded treatment of generations, gender and corporate and professional discourse
  • Offers improved organization and added  features for student and classroom use, including advice on research projects, questions for discussion, and references at the end of each chapter
  • Extensively revised with newly added material on computer mediated communication, sexuality and globalization
  • See More

    “Overall, the paradigm presented throughout the now three iterations of this book remains a remarkably insightful way to conceptualize factors influencing communication, or, in the authors’ own terms, factors mediating communication.  By focusing on common denominators of all human life (ideologies, forms of discourse, socialization, and face systems) Scollon, Scollon, and Jones successfully arrive at a culture-neutral heuristic that can be used in any instance of interpersonal (and thus, intercultural) communication.”  (Linguist List, 8 January 2013)

     

    "There really is no other book on intercultural communication as deep, rigorous, and innovative as this one.  Already a classic, its third edition ensures that it will remain the key source in the area.  At the same time, it is one of the best books on discourse analysis available today." – James Paul Gee, Mary Lou Fulton Presidential Professor of Literary Studies, Arizona State University

    "A true classic, the intellectual wealth of which still remains insufficiently explored. This third edition makes it even more compelling and brings it even closer to the reader." – Jan Blommaert, Tilburg University, The Netherlands

    See More
    Buy Both and Save 25%!
    +

    Intercultural Communication: A Discourse Approach, 3rd Edition (US $46.95)

    -and- Variationist Sociolinguistics: Change, Observation, Interpretation (US $43.95)

    Total List Price: US $90.90
    Discounted Price: US $68.17 (Save: US $22.73)

    Buy Both
    Cannot be combined with any other offers. Learn more.
    Back to Top