Net Profit: How to Succeed in Digital Business
—Luke Johnson, Chairman Risk Capital partners and Financial Times columnist
Online business can be a goldmine – or a minefield. David Soskin, former CEO of Cheapflights and Chairman of mySupermarket.co.uk, has faced all the problems thrown up by building a business on the Internet, and solved them. Here, he shows you how to:
- Convert a brilliant idea into something that actually pays
- Get the funding you need to expand
- Build a great team of staff and advisers
- Keep the cash flowing
- Go global!
Net Profit provides much needed inspiration and reassurance for would-be start ups and established businesses who want to do more online.
"I wish this book had been written ten years ago when I first entered the e-commerce industry."
—Glenn Fogel, EVP - Corporate Development and International, Priceline.com
"David Soskin combines the insightful mind of a top consultant, the hardened vision of a serial entrepreneur, and the practicality of a successful businessman. Read this book!"
- Robin Buchanan, Adviser/Board member of multiple companies, previously the Dean and President of London Business School and also the UK Senior Partner of Bain & Company, the leading global consulting firm.
About the author.
Chapter 1: The Digital Revolution – A Short History.
Chapter 2: The Customers – Business Models.
Chapter 3: The Product.
Chapter 4: The Skills.
Chapter 5: The Cash.
Chapter 6: Marketing.
Chapter 7: The Rest of the World.
Chapter 8: The Future.