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How Women Mean Business: A Step by Step Guide to Profiting from Gender Balanced Business

ISBN: 978-0-470-68884-7
424 pages
May 2010
How Women Mean Business: A Step by Step Guide to Profiting from Gender Balanced Business (047068884X) cover image

Description

Why Women Mean Business showed you why business needs to change. Now Avivah Wittenberg-Cox’s new book shows you how to achieve a healthy and profitable balance.

We know that business needs more women. Gender balance has been proven time and time again to lead to more innovation, better business performance and corporate governance. The only question is, how can business leaders make this happen?

Avivah Wittenberg-Cox, an acknowledged world authority on women and business, points the way. In four simple steps she provides guidance on how to bring about real change:

• Audit – where are you really at with gender balance now?

• Awareness – Opening your eyes to what better gender balance could mean for your company

• Alignment – Ensuring the buy-in that will bring about real results and change

• Sustain – Building gender diversity into corporate DNA

This lively, hands-on guide is packed with research and case-studies showing how some of the world’s biggest blue-chip firms have done it.

Women are most of the talent and much of the market – you need this book.

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Table of Contents

Dedication.

Foreword.

Acknowledgements.

Introduction.

Part I: Audit.

Chapter 1: What’s the Balance?

Chapter 2: What Do Others Do?

Chapter 3: What Do We Say?

Part II: Awareness.

Chapter 4: Why Should Business Care?

Chapter 5: Leading Gender Bilingual.

Chapter 6: Working Gender Bilingual.

Chapter 7: The Action Plan.

Part III: Alignment.

Chapter 8: Training.

Chapter 9: Talent.

Chapter 10: Markets.

Part IV: Sustain.

Chapter 11: Communicating.

Chapter 12: Measuring.

Chapter 13: Rewarding.

Conclusion.

Notes.

Bibliography.

Index.

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Author Information

Avivah Wittenberg-Cox, CEO of the leading gender consultancy, 20-first, and a world authority on leadership, gender and business, points the way in four simple steps: Audit, Awareness, Align and Sustain.

This lively, hands-on guide is packed with research and case studies showing how some of the world’s biggest blue-chip firms have profited by balancing their businesses.

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