![]() Consulting For Dummies
ISBN: 978-0-470-71382-2
Paperback
360 pages
February 2012
US $27.95
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Part I: So You Want to Be a Consultant 7
Chapter 1: Introducing the Wonderful World of Consulting 9
Chapter 2: Deciding Whether Consulting Is Right for You 23
Chapter 3: Taking the Plunge with Your Own Consulting Business 37
Part II: Get ting Your Consulting Business Of f the Ground 49
Chapter 4: Starting a Successful Consulting Business 51
Chapter 5: The Legal, Financial, and Ethical Considerations of Your Business 69
Chapter 6: What Are You Worth? Setting Your Fees91
Part III: The Consulting Process 109
Chapter 7: Defi ning the Problem and Writing a Winning Proposal 111
Chapter 8: Data Here, Data There, Data, Data, Everywhere 129
Chapter 9: Problem-Solving and Developing Recommendations 139
Chapter 10: Tell It Like It Is: Presenting Your Recommendations 147
Chapter 11: Implementation: Making Your Prescriptions Work 159
Part IV: Selling and Marketing Your Consulting Services 167
Chapter 12: The ABCs of Selling Consultancy 169
Chapter 13: Getting the Word Out: Promoting Your Business 183
Chapter 14: Building Business and Referrals through Current Clients 193
Chapter 15: Building Business with New Clients 205
Part V: Taking Care of Business 221
Chapter 16: Contracting for Business: It's a Deal! 223
Chapter 17: Keeping Track of Your Time and Money 235
Chapter 18: Communicating Your Way to Success 249
Chapter 19: Troubleshooting Issues and Problems 263
Part VI: Taking Your Consulting Business to the Next Level 275
Chapter 20: Building on Your Success 277
Chapter 21: Advanced Pricing Strategies 287
Chapter 22: Enhancing Your Image and Reputation 297
Part VII: The Par t of Tens 307
Chapter 23: Ten Ways to Improve Your Cash Flow 309
Chapter 24: Ten Effective Marketing Strategies for New Business 315
Chapter 25: Ten Ways to Build Business with a Client 321
Index 327
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