“This book does not try to argue against the reality of mental illness, but rather to understand and combat the stigma associated with it. The result is a balance of textbook and manual. It is provides an in-depth account of the contemporary debate, and effectiveness, efficiency and efficacy as well as measurement are key issues, and ideas and works in progress that fledgling programs could find of great use. If someone is looking for a presentation of some of the best available evidence, and thoughtful, careful descriptions of anti-stigma programs, it is essential reading. It will provide guidance and resources, it is thoroughly referenced and gives dozens of leads that people will want to follow … .It is of equal value to metal health professionals, non-government organizations and partners in health literacy such as schools and advocacy groups. It makes a substantial contribution to the literature and is highly recommended.” (Metapsychology, November 2008)