  Cadbury's Purple Reign: The Story Behind Chocolate's Best-Loved Brand
ISBN: 978-0-470-72524-5
Hardcover
352 pages
June 2008
US $49.95
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The ideal interviewee on the breaking Cadbury news, John Bradley has a unique insider's perspective on the Cadbury brand, having spent 24 years working for the company in a career encompassing Brand Management, Market Research, Sales, and running Cadbury World.
Having moved from the UK to Canada in 1996, he left Cadbury in 2004 to pursue a new career in management training and writing, and is the author of Cadbury's Purple Reign: The Story Behind Chocolate's Best-Loved Brand (Wiley, April 08). For more information and excerpts, see: http://eu.wiley.com/WileyCDA/WileyTitle/productCd-0470725249.html
To speak to the man who knows the Cadbury brand inside out, please contact: Caroline Baines, Publicity Manager – 01243 770674 / cbaines@wiley.com
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Buy Cadbury's Purple Reign: The Story Behind Chocolate's Best-Loved Brand
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