The Stakeholder Balance Sheet: Profiting from Really Understanding Your Market

(Sir Peter Bonfield CBE FREng,Chairman of NXP Supervisory Board and formerly CEO of BT Group plc and ICL plc)

“This thoughtful and innovative crossover book enhances our understanding of the complex processes that link many aspects of business strategy, with a specific focus on how best organizations can understand the stakeholders in their marketplace so as to enhance long-run financial performance. Utilizing a comprehensive checklist of questions at the end of each chapter, The Stakeholder Balance Sheet is an excellent and highly practical framework for understanding these processes, monitoring the key dimensions of market performance, identifying areas for improvement in the organization, and modifying strategy to improve performance. This book is a must-read for decision makers in any organization, regardless of level or function.”

(Professor Sharan Jagpal, Rutgers Business School, and author of Fusion for Profit: How Marketing and Finance Can Work Together to Create Value)

“Suntook and Murphy have distilled their wealth of experience into a book which makes useful practical suggestions for action which can improve company effectiveness. The book addresses the complexity of customers' decision making and suggests a systematic approach to marketing which allows an organisation to check itself against best standards.”

(Andrew Wright, Managing Director, Syngas & GTL Johnson Matthey Catalysts)

“All business leaders should read this book. For too long businesses have partially focused on one or two stakeholders such as customers or employees. This book provides a refreshing insight into the complementary relevance of all stakeholders.”

(Ronan Dunne, Chief Executive, Telefonica, O2 UK)

“Focusing on customer satisfaction alone is insufficient to achieve business goals in today’s complex marketplace. This must-read book provides managers with an actionable methodology to manage both internal and external stakeholders to build the 21st century brand.”

(Professor Sandeep Krishnamurthy, Associate Director of Graduate Services, University of Washington)

“An excellent book for directors reflecting on their organisation, or managers starting out in their career and wanting to get it right. The unique measurement tool introduced in the book provides an overall enterprise balance sheet relative to each stakeholder.”

(Mark Adams, CEO Virgin Healthcare )

"A validation of the centrality of stakeholder theory in modern business management" (Ethical Corporation Magazine, November 2008)