Guilt Trip: From Fear to Guilt on the Green Bandwagon
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Guilt Trip talks to the history of the marketing communications story, analyses the journey of traditional advertising techniques past and present and tackles the exploitation of guilt and fear.
The authors talk with leading marketers and advertising agency heads, politicians and consumers, doctors and historians to explore the pivotal role played by the Green phenomenon within this transformation. Going further, it asks how companies, politicians and individuals will react to this emerging but irrevocable change, and what will be the fate of those who react too slowly, or ignore it altogether.
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Guilt Trip: From Fear to Guilt on the Green Bandwagon (US $29.95)
Total List Price: US $49.90
Discounted Price: US $37.42 (Save: US $12.48)