Guilt Trip: From Fear to Guilt on the Green BandwagonISBN: 978-0-470-74622-6
Hardcover
284 pages
November 2009
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Chapter 1 An Irrational Animal.
1.1 The Sneetches and Other Parables.
1.2 A Rose by Any Other Name.
1.3 ’Tis the Season for Extraordinary Mass Acquisition.
Chapter 2 The Necessary Lie.
2.1 What is Marketing?
2.2 A Brief History of Shouting – Part 1.
2.3 A Brief History of Shouting – Part 2.
2.4 Omnipotent Slaves.
Chapter 3 You Can’t Handle the Truth.
3.1 Keep It Simple, Stupid.
3.2 An Extraordinary Addiction.
3.3 The Tuna that won’t Turn Pink in the Can.
Chapter 4 Guilt is the New Fear.
4.1 The Pet Goat, and Other Frightening Stories.
4.2 Culpability Killed the Cat.
4.3 The Big Green Button.
Chapter 5 Shades of Green.
5.1 A Sweet Truth, or, A-Till-a the Un-healthy.
5.2 A Token of Appreciation.
5.3 The Arabian Babbler and Bob Dylan.
Chapter 6 Reparations.
6.1 Ask not . . . .
6.2 It’s OK to be Bad.
6.3 What Now?
Index.
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