Why Women Mean Business: Understanding the Emergence of our next Economic Revolution
October 2009, Jossey-Bass
Why Women Mean Business takes the economic arguments for change to the heart of the corporate world. This powerful new book analyses the opportunities available to companies that really understand what motivates women in the workplace and the marketplace. Find out how companies that learn to adapt to women will be better able to respond to the challenge of an ageing workforce and the demands of the next generation of knowledge workers. The authors compare policies and approaches in countries around the world, that offer surprising and envious results.
The optimisation of women’s talents will boost the bottom line. Taking action to achieve this will require sustained courage and conviction from today’s corporate leaders. Reading Why Women Mean Business will be an important first step.
About the authors.
Chapter One: Womenomics.
Chapter Two: Most of the talent.
Chapter Three: Much of the market.
Chapter Four: Becoming "bilingual", what companies can do.
Chapter Five: Seven steps to successful implementation.
Chapter Six: Culture counts, what countries can do.
Chapter Seven: Figuring out females.
Chapter Eight: Tomorrow’s talent trends . . . today, "women friendly" means "people friendly".
Chapter Nine: Conclusion, from better business to a better world?
References and Further Reading.
Alison Maitland is a journalist and commentator who has been writing about women and business for over a decade. She spent 20 years with the Financial Times, latterly as Management Writer. A regular conference speaker and moderator, Alison is a Senior Visiting Fellow at Cass Business School in London and directs The Conference Board’s European Council for Diversity in Business. She lives in the UK with her husband and two daughters.
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