Twitter For Dummies, 2nd Edition
The fastest-growing social network utility sports new features, and they’re all covered in this how-to guide from a leading Twitter marketing consultant. Nearly 20 million people are tweeting on Twitter, and this book shows you how to join them and why you should. You’ll learn the nuts and bolts of using Twitter, how to make good connections, and how it can benefit your life and your business.
- Twitter is the fastest-growing of the social networking tools; this book gets you up to speed on the basics as well as how Twitter can enrich your life and boost your business
- Explains how to sign up, find friends and people you want to follow, make the most of shortcuts, use popular Twitter tools, and Twitter on the go
- Discusses how Twitter can be used for business, fundraising, and maintaining contact with people who share common goals
With complete information about all the latest Twitter enhancements, Twitter For Dummies, 2nd Edition will help you get the most from this popular social networking tool.
Part I: Twitter? Like Birds Do?
Chapter 1: Sharing Your Thoughts, 140 Characters at a Time.
Chapter 2: Hello, Twitter World!
Chapter 3: Stroll Around the Grounds: A Tour of the Twitter Interface.
Chapter 4: Using Twitter Wherever You Think Best.
Part II: Joining Your Flock on Twitter.
Chapter 5: Tweeting It Up.
Chapter 6: Who’s Using Twitter.
Part III: Twittering in High Gear.
Chapter 7: Tricks of the Twitter Gurus.
Chapter 8: Twitter Minus Twitter.com.
Chapter 9: Embracing the Twitter Ecosystem.
Part IV: Knowing Why We Twitter.
Chapter 10: Finding Your Tweet Voice.
Chapter 11: Twitter for Business.
Chapter 12: The Social Side of Twitter.
Chapter 13: Changing the World, One Tweet at a Time.
Part V: The Part of Tens.
Chapter 14: Ten Twitter Tools.
Chapter 15: Ten Useful Twitter-Based Services.
Chapter 16: Ten Cool Ways to Use Twitter.
Michael E. Gruen assists startup companies to get off the ground with the help of cutting-edge technologies.
Leslie Poston is founder of Uptown Uncorked, a firm offering training and consulting on social media marketing.
August 11, 2010 (Hoboken, NJ) – Laura Fitton (@Pistachio), one of Forbes’ 20 Best-Branded Women on Twitter and CEO/Founder of Twitter app store oneforty.com, Michael Gruen (@Gruen) and Leslie Poston (@Leslie) have updated the first of edition of Twitter For Dummies. Twitter recently passed the 20 billion tweet milestone, but micro-blogging is still a mystery to many. Twitter For Dummies, 2nd Edition (For Dummies, an imprint of John Wiley & Sons, Inc., August 2010; $21.99) gets readers up-to-speed on the latest features and trends of Twitter.
“Twitter’s growth has been fast and furious - we rewrote a lot of the book just to keep pace with the latest apps, features and success stories!” said Fitton.
Twitter For Dummies, 2nd Edition focuses not only on the nuts and bolts of the technology, but also on how Twitterers use it to enrich their lives and businesses. Twitter isn’t just people talking about what they had for lunch. It's changing how brands reach consumers, how causes raise awareness and how people communicate on the internet. Twitter For Dummies, 2nd Edition, will teach readers:
- How to sign up on Twitter, select the right username, develop their own unique Twitter voice and grow a network
- Twitter 'netiquette' - walk away with an understanding of what a Retweet, hashtag, @reply and direct message is--when to use them and how to use them
- How to use Twitter for business or non-profit organizations
- How to get more out of Twitter with the best tools from Twitter app store oneforty.com
More than 20 million people use Twitter. From major corporate brands like Jet Blue, to Barack Obama, to everyday folks who simply want to connect with others, there are so many different types of people using Twitter as a social networking service. It is only fitting that a current, relevant instruction manual penned by Twitterers who are in-the-know be available to the masses. Twitter for Dummies, 2nd Edition provides just that.
Twitter For Dummies, 2nd Edition
Published by For Dummies, an imprint of John Wiley & Sons, Inc.
Publication date: August 16, 2010
$21.99; Paperback; 312 pages;
To download a sample chapter, or for more information visit:
About the Authors
Laura Fitton (@pistachio) is the CEO/Founder of the Twitter app store at oneforty.com. Once dubbed the “Queen of Twitter” (that was before Demi and Ellen!), she has been speaking professionally on the business use of Twitter since 2007.
Michael E. Gruen (@gruen) works with businesses, primarily in technology, and provides leadership through crucial development periods.
Leslie Poston (@leslie) Founder, Uptown Uncorked: Social Media, New Media, Digital Strategies and Business Development for Film, Music, Wine, Food, Corporations, Individuals.
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