This book explains the ideas, theories and principles of Competitive Strategy in simple, straightforward terms. It shows readers how to use competitive tools and strategies to understand the underlying forces of competition in industry and business and apply them to assess industries, understand competitors, choose competitive positions and gain - and maintain competitive advantage.

Competitive Strategy For Dummies covers:

• What is competitive strategy?
• The foundations of strategy
• The five forces of competition
• Scanning and analysing the environment
• Leadership
• Assessing the competition
• Strategic management in action
• Investment appraisal
• Finances
• Products, services, customers and clients
• Competition and context
• Developing a competitive strategy
• Developing your strategy
• Organisation structure and design
• Ethics
• Risk
• Looking to the future
• Mergers and acquisitions
• Globalisation
• Ten top tips for effective competitive strategy
• Ten top tips on investment
• Ten top tips on risk