 Entrepreneurship and Small Business: A Pacific Rim Perspective
ISBN: 978-0-470-80273-1
Paperback
440 pages
January 2004
US $70.00
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Acknowledgements.
PART 1: THE NATURE OF SMALL BUSINESS AND ENTREPRENEURSHIP.
Chapter 1. Entrepreneurship: definition and evolution.
Chapter 2. the personality of entrepreneurs.
Chapter 3. Creativity, innovation and entrepreneurship.
Chapter 4. The nature of small business.
PART 2: GETTING INTO BUSINESS.
Chapter 5. Options for going into business.
Chapter 6. Researching and analysing business opportunities.
Chapter 7. Preparing a business plan.
Chapter 8. Legal Issues.
Chapter 9. Financing new and growing business ventures.
Chapter 10. Accessing business advice and assistance.
PART 3: MANAGING KEY FUNCTIONS.
Chapter 11. Marketing.
Chapter 12. Operations Management.
Chapter 13. Human resource issues in new and small firms.
Chapter 14. Financial Information and management.
PART 4: SELECTED TOPICS.
Chapter 15. Managing growth and transition.
Chapter 16. Corporate entrepreneurship.
Chapter 17. Contemporary issues in small business and entrepreneurship.
Glossary.
Index.
