 Festival and Special Event Management, 3rd Edition
ISBN: 978-0-470-80470-4
Paperback
534 pages
January 2005
US $90.00
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Preface.
Acknowledgements.
PART 1: EVENT CONTEXT.
Chapter 1. What are special events?
Chapter 2. The impacts of special events.
Chapter 3. Event tourism planning.
PART 2:EVENT STRATEGY.
Chapter 4. Conceptualising the event.
Chapter 5. The Planning function.
Chapter 6. Human resource management and events.
Chapter 7. Strategic marketing of events.
Chapter 8. Sponsorship of events.
PART 3: EVENT MANAGEMENT.
Chapter 9. Project management for events.
Chapter 10. Control and budgets.
Chapter 11. Risk management and legal issues.
Chapter 12. Logistics.
Chapter 13. Staging events.
Chapter 14. Evaluation and research.
PART 4: TRENDS AND ISSUES.
Chapter 15. Issue and Trends.
Case Study: Managing the knowledge of the 2000 Sydney Olympic Games.
