![]() How Asia Advertises: The Most Successful Campaigns in Asia-Pacific and the Marketing Strategies Behind Them
ISBN: 978-0-470-82055-1
Hardcover
400 pages
June 2002
US $55.00
This price is valid for United States. Change location to view local pricing and availability. |
Instructors may request an evaluation copy for this title.
|
Preface
Foreword
Introduction
Acknowledgments
Apparel and Accessories
Automotive/Cars
Automotive/Commercial Vehicles
Automotive/Petroleum Products
Banking, Financial Services, Insurance
Beverages
Cosmetics, Toiletries, Personal Hygiene
Fast Food
Fast Moving Consumer Goods
Food, Confectionery
Home Improvement and Decoration
Household Equipment and Appliances
Information Technology and dot.coms
Institutional and Government
Media
Office Equipment and Supplies
Petfood and Accessories
Retail
Services
Telecommunications and Postal Services
Travel and Tourism
Index
Foreword
Introduction
Acknowledgments
Apparel and Accessories
Automotive/Cars
Automotive/Commercial Vehicles
Automotive/Petroleum Products
Banking, Financial Services, Insurance
Beverages
Cosmetics, Toiletries, Personal Hygiene
Fast Food
Fast Moving Consumer Goods
Food, Confectionery
Home Improvement and Decoration
Household Equipment and Appliances
Information Technology and dot.coms
Institutional and Government
Media
Office Equipment and Supplies
Petfood and Accessories
Retail
Services
Telecommunications and Postal Services
Travel and Tourism
Index

