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How Asia Advertises: The Most Successful Campaigns in Asia-Pacific and the Marketing Strategies Behind Them (0470820551) cover image
How Asia Advertises: The Most Successful Campaigns in Asia-Pacific and the Marketing Strategies Behind Them
ISBN: 978-0-470-82055-1
Hardcover
400 pages
June 2002
US $60.00 Add to Cart

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  • Description
  • Table of Contents
  • Author Information
  • Reviews
The first definitive sourcebook and compilation of 100 best advertising campaigns in Asia.
* The wide spectrum of campaigns will offer valuable business tools for easy side-by-side product comparison.
* Divided into 15 specific product or services to cater to a wide variety of marketers.

Buy Both and Save 25%!

+ Buy How Asia Advertises: The Most Successful Campaigns in Asia-Pacific and the Marketing Strategies Behind Them (List Price: US $60.00)
with The Brutal Truth About Asian Branding: And How to Break the Vicious Cycle (List Price = US $29.95)
Total List Price: US $89.95
Discounted Price: US $67.46
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