 Holding Up Half of the Sky: The New Women Consumers of Asia
ISBN: 978-0-470-82206-7
Paperback
200 pages
November 2006
US $19.95
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Foreword.
Acknowledgements.
Chapter 1. Introduction: Women, Growth, and Consumption.
Chapter 2. Women Consumers in Asia: Know Thy Market.
Chapter 3. Women Consumers in Affluent Asia: Japan & Korea.
Chapter 4. Women Consumers in Affluent Asia: Taiwan, Hong Kong & Singapore.
Chapter 5. Women Consumers in Affluent Asia: Australia.
Chapter 6. Women Consumers in Emerging Asia: China.
Chapter 7. Women Consumers in Emerging Asia: India, Malaysia, the Philippines & Thailand.
Chapter 8. Conclusion: What Do Women Want?
Index.
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