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Holding Up Half of the Sky: The New Women Consumers of Asia (0470822066) cover image
Holding Up Half of the Sky: The New Women Consumers of Asia
ISBN: 978-0-470-82206-7
Paperback
200 pages
November 2006
US $19.95 Add to Cart

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  • Description
  • Table of Contents
  • Author Information
Foreword.

Acknowledgements.

Chapter 1. Introduction: Women, Growth, and Consumption.

Chapter 2. Women Consumers in Asia: Know Thy Market.

Chapter 3. Women Consumers in Affluent Asia: Japan & Korea.

Chapter 4. Women Consumers in Affluent Asia: Taiwan, Hong Kong & Singapore.

Chapter 5. Women Consumers in Affluent Asia: Australia.

Chapter 6. Women Consumers in Emerging Asia: China.

Chapter 7. Women Consumers in Emerging Asia: India, Malaysia, the Philippines & Thailand.

Chapter 8. Conclusion: What Do Women Want?

Index.

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