WILEY

KNOWLEDGE FOR GENERATIONS

WILEY - KNOWLEDGE FOR GENERATIONS

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The Future and Me: Power of the Youth Market in Asia
ISBN: 978-0-470-82208-1
Paperback
200 pages
June 2008
US $19.95 Add to Cart

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Dr. Yuwa Hedrick-Wong is an economist and business strategist with 20 years of experience gained in over 30 countries. He has served as strategy advisor to over 30 leading multinational corporations in the Asia/Pacific region.

As economic advisor to MasterCard Worldwide in Asia/Pacific since 1999, Yuwa has been responsible for monitoring emerging business trends and forecasting economic growth in the region. In this capacity, he has devised market entry strategies, addressed public policy challenge sand lifestyle changes; and assessed market-specific business investment potential and constraints.

Yuwa is a frequent  commentator in the media, and a published author in economic development, trade, consumer markets and international  relations. he wrote a regular column in Forbes Asia during 2005/06; and is adjunct professor at the School of Management, Fudan University, Shanghai, China.

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