![]() The Future and Me: Power of the Youth Market in Asia
ISBN: 978-0-470-82208-1
Paperback
200 pages
June 2008
US $19.95
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As economic advisor to MasterCard Worldwide in Asia/Pacific since 1999, Yuwa has been responsible for monitoring emerging business trends and forecasting economic growth in the region. In this capacity, he has devised market entry strategies, addressed public policy challenge sand lifestyle changes; and assessed market-specific business investment potential and constraints.
Yuwa is a frequent commentator in the media, and a published author in economic development, trade, consumer markets and international relations. he wrote a regular column in Forbes Asia during 2005/06; and is adjunct professor at the School of Management, Fudan University, Shanghai, China.

