![]() Succeeding Like Success: The Affluent Consumers of Asia
ISBN: 978-0-470-82210-4
Paperback
200 pages
March 2007
US $19.95
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As the economic advisor to MasterCard Worldwide in Asia/Pacific since 1999, Yuwa has been responsible for monitoring and forecasting economic growth and emerging business development trends in the region. In this capacity, he has devised market entry strategies, addressed public policy challenges, analyzed business impacts of social, demographic and lifestyle changes, and assessed market-specific business development potential and constraints.
Yuwa is a frequent commentator in the media, and a published author in economic development, trade, consumer markets and international relations. He is a regular columnist in Forbes and a visiting professor at the

