WILEY

KNOWLEDGE FOR GENERATIONS

WILEY - KNOWLEDGE FOR GENERATIONS

United States Change Location

cart.gif CART |  MY ACCOUNT |  CONTACT US |  HELP    
Cover image for product 0470822104
Succeeding Like Success: The Affluent Consumers of Asia
ISBN: 978-0-470-82210-4
Paperback
200 pages
March 2007
US $19.95 Add to Cart

This price is valid for United States. Change location to view local pricing and availability.

  • Description
  • Table of Contents
  • Author Information
Dr. Yuwa Hedrick-Wong is a business strategist and economist with 20 years of experience gained in over 30 countries. He has served as strategy advisor to over 30 leading multinational corporations in the Asia/Pacific region.

As the economic advisor to MasterCard Worldwide in Asia/Pacific since 1999, Yuwa has been responsible for monitoring and forecasting economic growth and emerging business development trends in the region. In this capacity, he has devised market entry strategies, addressed public policy challenges, analyzed business impacts of social, demographic and lifestyle changes, and assessed market-specific business development potential and constraints.

Yuwa is a frequent commentator in the media, and a published author in economic development, trade, consumer markets and international relations. He is a regular columnist in Forbes and a visiting professor at the School of Management of Fudan University in Shanghai, China, and also chief strategist at Davos Management Insititute. 

More By These Authors