 DigiMarketing: The Essential Guide to New Media and Digital Marketing
ISBN: 978-0-470-82231-9
Hardcover
350 pages
February 2008
US $29.95
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Preface.
Introduction.
Section 1: New Media and Marketing in the 21st Century.
Chapter 1. The Media game-Changers.
Chapter 2. DigiMarketing: The New Imperative.
Section 2: Digital Channels.
Chapter 3. The Web.
Chapter 4. Internet Media: Display, Search, Affiliates and Sponsorships.
Chapter 5. Email and Viral Marketing.
Chapter 6. Mobile Platforms.
Chapter 7. Games: the New Hollywood.
Chapter 8. Consumer-created Content.
Chapter 9. Digital Signage.
Chapter 10. Television Reinvented - IPTV.
Section 3: A Digimarketing Planning Framework.
Chapter 11. Phase 1 - Defining a Participant Print and Goals.
Chapter 12. Phase 2 - Creating Your Digital Platform.
Chapter 13. Phase 3 - Generating Awareness and Influence.
Chapter 14. Phase 4 - Harnessing Data, Analytics, and Optimization.
Conclusion: Stay Connected.
Index.
