  Sony vs Samsung: The Inside Story of the Electronics Giants' Battle For Global Supremacy
ISBN: 978-0-470-82371-2
Paperback
250 pages
August 2008
US $24.95
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Preface.
Chapter 1. Sony and Samsung: Portraits of Two Global Competitors.
Part 1: Strategic Analysis.
Chapter 2. Prince and Pauper in the Analog World.
Chapter 3. Digital Dream Kids and the Digital Sashimi Shop.
Chapter 4. New Kids on the Block.
Chapter 5. Wannabe Globals.
Part 2: Organizational Process and Leadership.
Chapter 6. Same Silos but Different Outcomes.
Chapter 7. From Founders to Professionals Managers.
Chapter 8. The Future of Sony and Samsung Electronics.
Endnotes.
Glossary.
Index.
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