Sony vs Samsung: The Inside Story of the Electronics Giants' Battle For Global Supremacy
—Constantinos Markides, Robert P. Bauman Professor of Strategic Leadership and Chairman, Strategy Department, London Business School
"Sea-Jin Chang has produced that rarity in a business book--one
that is as valuable to practicing managers as it is insightful to
academic researchers. In this fascinating comparison of two modern
global giants, he applies his high resolution research microscope
to their changing fortunes by dissecting their contrasting
strategies, and providing interesting insights into their divergent
organizational processes and management practices. This is a very
valuable contribution to the international business literature. It
will end up in as many corporate boardrooms as faculty
—Christopher A. Bartlett, Thomas D. Casserly Professor Emeritus, Harvard Business School
"Sea-Jin Chang has written a fascinating comparison of Sony and Samsung that will be valuable to anyone interested in strategy, organizations or international business. The interwoven and very detailed case studies of two very different companies in overlapping industries illuminate problems such as adaptation to technological change (analog to digital), organizational flexibility and globalization. His attempt to analyze both strategic development and implementation is successful and very useful. Both academics and practitioners will learn a lot from this book."
—Stephen J. Kobrin, William Wurster Professor of Multinational Management, The Wharton School, University of Pennsylvania
"Refreshingly original and entertaining, this book analyzes major strategic decisions of Samsung and Sony and highlights organizational processes and top management leadership that have shaped their performances. This is a must-read for all executives who want to understand the strengths and weaknesses of Asian competitors. It also provides penetrating insights to other Asian companies with global ambitions."
—Myoung Woo Lee, President and CEO, iriver
Chapter 1. Sony and Samsung: Portraits of Two Global Competitors.
Part 1: Strategic Analysis.
Chapter 2. Prince and Pauper in the Analog World.
Chapter 3. Digital Dream Kids and the Digital Sashimi Shop.
Chapter 4. New Kids on the Block.
Chapter 5. Wannabe Globals.
Part 2: Organizational Process and Leadership.
Chapter 6. Same Silos but Different Outcomes.
Chapter 7. From Founders to Professionals Managers.
Chapter 8. The Future of Sony and Samsung Electronics.
Prior to his return to Korea, he was a professor at the Stern School of Business of the New York University. He also had visiting appointments at Stanford Business School, INSEAD, London Business School, Hitotsubashi University, and the Wharton School of the University of Pennsylvania. He is a leading researcher on the management of diversified multinational firms. His current research includes strategies for corporate growth through joint ventures and acquisitions, foreign direct investment, and comparative management studies of Japan, Korea and China. He serves on the editorial boards of several prestigious publications and has extensive consulting experience.
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