![]() 1,000 Days in Shanghai: The Volkswagen Story - The First Chinese-German Car Factory
ISBN: 978-0-470-82388-0
Paperback
250 pages
August 2008
US $19.95
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Chapter 1: China's Dream of Detroit-Wolfsburg's Gateway to Asia
First sight of the factory in Anting
History behind the deal
Spurned by the Japanese: Citroën or Volkswagen
Setting the foundation
A Volkswagen pioneer for the Middle Kingdom
Not a fairyland but an entrepreneur's playground
Partnership premiere for the group
Vision of the future
Round the transatlantic world of Volkswagen
Quick lessons: Prepare your China engagement thoroughly
Chapter 2: Culture Shock, Chaotic Beginnings in Anting
Arrival in a strange and fascinating world
Living conditions in Shanghai then
Piano, ballet in Shanghai, 1,000 year-old eggs
Shopping, haggling, Hollywood at the Bund
Fitting derelict buildings with modern machines
Santana in China from below zero
Mercury rising
Delivery kinks
The struggle for change
Board work with "scientific management"
Model discussions at the dinner marathon: Santana or Audi?
Audis battle Santanas on Chinese ground
Quick lessons: Avoid unnecessary start-up problems
Chapter 3: Talent-The Secret of Our Success
Changing a comrade's mindset
The forgotten equation
Laying the foundation for training
Woes of the expatriates
Too many Germans
Faults and conflicts
German expat solidarity
Transferring management know-how
Déjà vu
Quick lessons: Forget China if you don't have China-compatible staff
Chapter 4: Cash Shortages and Risky Financial Maneuvers
Messy hand of central planning
Budget blowouts and money problems
The Chinese accepts higher costs
Maiden bonds
Quick lessons: Make sure your business in China is profitable
Chapter 5: "Big Project" Poker
Competition
Dr. Hahn's ideas for reinforcing the partnership
Building container ships
Dealing with Beijing, central government
Expedition to SAW in Shiyan
China's automobile agenda 2000
The curse of waiting
An "unofficial visit" to Changchun
FAW and Volkswagen
Quick lessons: Gain in-depth understanding of the nature of competition in China
Chapter 6: Two Partners, One Dream: The Most Modern Automobile Factory in China
Misunderstandings and red tape
The battle against mistrust, fear and ignorance
The problem with responsibility
Big wolf
Pioneering work in management
Shanghai Volkswagen: Dreaming the same dream?
Quick lessons: Create a solid foundation for intercultural cooperation
Chapter 7: The Open Secret of the Learning Factory
Interesting find
Paul's intelligent production design
Japanese in Shop 54
Capacity limits
In search of perfection
Introducing market mechanisms at the factory floor
How to break the "iron rice bowl"
Leadership: Encouraging partners to act
Quick lessons: Use your "zero hour" in China
Chapter 8: The Joint Venture and Its Parents
The genie in our bottle-the spirit of collaboration
Loyalties and conflict
Principle of consensus versus pressure "from above"
Putting forward one voice
Clear words from Beijing and an official complaint from Wolfsburg
Media distortions
Quick lessons: Make sure local management has autonomy to act
Chapter 9: The Santana: Trendsetter for Motoring
Map to market
Of markets and pricing
Fighting central planners
Advertising cars, the Chinese way
The birth of customer service
Dream car
Dream Ship and a vision for China
An Audi flag in Anting and its consequences
Surprise session
Quick lessons: Identify a specific and direct path to the customer and build on it
Chapter 10: The Long March to Localization
Fragmented auto supplies industry
No compromises
Beyond the Bund
Pressure for progress
Slow breakthrough
Rev up from Zhu Rongji
Quick lessons: Localization is the key to cornering the market
Chapter 11: In The Dragon's Den: Politics in Deal-making
Big trouble with the horn and the steering wheel
A venture is like marriage
Power of Shanghai municipality
SVW runs out of time
Waiting for the carrot, or the stick
The end of Luo Pu Road
Quick lessons: Secure political support for your project
Epilogue: At the End of 1,000 Days
Report card
The factory-a role model of modernization
Where east meets west
Quick lessons: Enjoy sustained profits from you China operations
Appendix Notes

