The Age of Selfish Altruism: Why New Values are Killing Consumerism
ACP Magazines Asia
This book is a most important framing of our evolving marketplace. Companies, governments and NGOs need to pay attention and think through its ramifications.
Dr. Alan Middleton
Executive Director, Marketing Professor
Schulich School of Business
Timely, thoughtful and provocative.
John A. Quelch
Harvard Business School
Alan Fairnington provides a roadmap for marketers who need to understand the changing values and new perspectives of consumers. He provides a well argued review of the issues and opportunities which companies will need to grasp in this century.
Founder and Managing Partner
A thought provoking and fascinating view of the future of consumerism. The book not only provides a global perspective, but also focuses on specific challenges facing China and other major economies.
Chief Operating Officer
Chapter 1 The Lifecycle.
Chapter 2 Twentieth-Century Ages.
Chapter 3 Global Branding.
Chapter 4 The Consumer Century.
Chapter 5 Big Trend #1: Save the Planet.
Chapter 6 Big Trend #2: When is Enough, Enough?
Chapter 7 Big Trend #3: Changing Demographics: the ‘‘Silver Revolution’’.
Chapter 8 Big Trend #4: The Power of Collaboration, Community, and Consensus.
Chapter 9 The Power of Consensus.
Chapter 10 The New Twenty-First-Century Morality.
Chapter 11 The New Twenty-First-Century Post-Consumer Society.
Chapter 12 The Age of Selfish Altruism.
Alan has built businesses from the ground up and helped others transform their operations to meet changing economic, cultural and technological change. As a keen sailor, Alan has learned the value of anticipating different sea and weather conditions, then making the right tactical decisions. He sees the business world in the same light.
The 21st century society will live, think, and act differently from the aggressive, egotistical population a century before. Underpinned by a new morality and social consensus, conspicuous consumption will be replaced by a much more considered buying process. The new breed of 21st century “post-consumers” will want what is best for themselves, but not at the cost of others. The Age of Selfish Altruism is near.
Published by John Wiley & Sons, “The Age of Selfish Altruism: Why New Values Are Killing Consumerism” (ISBN: 978-0-470-82508-2) elucidates the major changes and emerging attitudes towards business and social mores, providing an important roadmap for marketers who need to understand the evolving needs of their target audiences.
Author Alan Fairnington has been a close observer of consumer trends and attitudes. Having worked as a management consultant and as a director of one of the world’s largest advertising agencies, the author distills the big demographical and attitudinal changes that are set to shape the 21st century. This book demonstrates how these changes will combine and overlap to create a neoteric lifestyle and consumer behavior – ramifications which all businesses and governments should ruminate about.
Companies will need to radically evolve the way they are organized. Old manufacturing methodology will need to be cast aside along with stereotyped marketing techniques and traditional sales structures. Most importantly, marketers will be forced to address the new values and morals of the 21st century consumer, or face obsolescence.
This will be a powerful, thought-provoking book offering practicing marketers, retailers, businesses and the general reader an entertaining and highly readable forecast of the future of consumerism as well as trends and developments in the 21st century that will fundamentally change the way we live.
A new global morality is sweeping through our world, and it is happening at a faster pace than expected.
The Age of Selfish Altruism: Why New Values Are Killing Consumerism
Published by John Wiley & Sons
Publication Date: March 5, 2010
US$24.95; Hardback; 256pp.; ISBN: 978-0-470-82508-2
The Age of Selfish Altruism: Why New Values are Killing Consumerism (US $34.95)
Total List Price: US $59.90
Discounted Price: US $44.92 (Save: US $14.98)