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Strategic Hospitality Leadership: The Asian Initiative

Russell Arthur Smith (Editor), Judy Siguaw (Editor)
ISBN: 978-0-470-82687-4
224 pages
January 2011
Strategic Hospitality Leadership: The Asian Initiative (0470826878) cover image
Doing business in the tourism and hospitality scene in Asia can be very interesting and rewarding but also poses many challenges.

Not many books have been written on the hospitality industry in Asia. Strategic Hospitality Leadership makes a useful contribution, providing the first specialized approach to the business of hospitality in Asia.

The book is an invaluable resource of reference and insightful compendium by contributors who are the Cornell School of Administration's alumni, the Cornell-Nanyang Institute of Hospitality Management faculty, and members of its Joint Advisory Board. Their varied backgrounds and profound appreciation of the complexities in building enterprises from the ground up, or expanding an on-going business organization are the types of first-hand knowledge and perspective that is beneficial, informative, and inspirational to industry veterans and students alike. These contributors include chief executives and senior management of hotels and resorts, serviced apartments, restaurants, and food and beverage groups, who have been successful in Asia. 

Strategic Hospitality Leadership provides readers with the collective wisdom of these successful top executives on a range of topics including brand management, strategic direction, service, marketing, human resource, crisis management, business growth, leadership, portfolio management, best practices, and development. The book will help current and future leaders address major issues that are being and will continue to be confronted in the hospitality industry in Asia, and aims to increase the success of new entrants into Asia.  

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Foreword.

Preface.

About the Contributors.

1. Pursuing the Right Strategic Direction (Baron R. Ah Moo).

2. Achieving Successful Development Planning (Russell Arthur Smith).

3. Creating a Welcoming Service Strategy (Raymond Bickson).

4. Winning Ways to Successful Portfolio Management (William E. Heinecke).

5. Strengthening Brand Management and Value (Michael Issenberg).

6. Venturing Into an Asian Market Competitively (Devin Kimble).

7. Achieving Great Business Growth (Chiaki Tanuma).

8. Managing Crises Effectively (Chittimas Ketvoravit).

9. Establishing Strategic Human Resource (Choe Peng Sum).

10. Being an Inspiring Leader (Jennie Chua).

11. Developing and Implementing Best Practices (Judy Siguaw).

12. Looking Ahead at Hospitality Trends in Asia (Russell Arthur Smith).

Index.

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Dr. Russell Arthur Smith is Interim Dean, Cornell-Nanyang Institute of Hospitality Management, in the Nanyang Technological University, Singapore. He is a hospitality and tourism development expert, who has extensive academic and professional experience in Asia, as well as Australia, North America, and the Middle East. He holds a doctorate from Harvard University and a degree in architecture with first class honors from the University of Queensland, Australia. He is a certified practicing planner.

Dr. Judy A. Siguaw is Dean of the College of Human Ecology at East Carolina University, United States. She was formerly a professor of marketing in Cornell University's School of Hotel Administration. The founding Dean of Cornell-Nanyang Institute of Hospitality Management, she previously held the J. Thomas Clark Chair in Entrepreneurship and Personal Enterprise.

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  A first of its kind, the book Strategic Hospitality Leadership captures the captivating journeys of hospitality leaders into the fastest growing tourism markets in the world. Filled with lessons learned from firsthand experiences, this book provides invaluable insight into the challenging yet greatly fulfilling markets of Asia and highlights successful strategies that are unique to the region. I recommend this book as a must-read for both seasoned and aspiring hoteliers who wish to foray into the fascinating world of Asian hospitality and seize the vast opportunities that Asia providaes.
Captain CP Krishnan Nair
Chairman, The Leela Palaces, Hotels & Resorts, India

Strategic Hospitality Leadership is an invaluable collection of write-ups from highly respected entrepreneurs and business leaders in Asia's hospitality and tourism industry. In this book, the contributors give us insight on Asia's unique and diversified business and market.  They also share their wisdom and expertise on strategic and practical approaches to become successful in this booming sector.
Hirohide Abe
Vice President, Hyatt Japan 

A unique collection of leadership perspectives and strategic thinking from an impressive array of seasoned hospitality-industry players in the Asia-Pacific region. The range of topics covered should provide current and aspiring future leaders with valuable information and insights for analyzing their own situations and determining appropriate plans, actions, and solutions.
Robert Hecker
Managing Director, Horwath HTL - Asia Pacific

Strategic Hospitality Leadership provides a leader with meaningful insights on a diverse range of topics impacting anyone working in hospitality in Asia. One can learn a great deal from the distinguished authors of this book about strategies that work in an Asian context.  Just as importantly, many have also shared mistakes and views on what does not work. The net result is that the reader is bestowed with invaluable wisdom from some of Asia's most respected hospitality leaders.
Ian Wilson
Regional Vice President, Asia, Fairmont Hotels and Resorts

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