 Marketing Your Event Planning Business: A Creative Approach to Gaining the Competitive Edge
ISBN: 978-0-470-83387-2
Hardcover
320 pages
June 2004
US $34.95
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Preface.
PART 1: MARKETABILITY.
Chapter 1. Making Yourself Marketable.
Chapter 2. Acquiring Areas of Expertise.
Chapter 3. Creating Your Niche.
PART 2: MARKET DEVELOPMENT.
Chapter 4. Defining Your Objective: Who Is Your Client?
Chapter 5. Targeting Your Talents.
Chapter 6. Customizing Customer Service Requirements.
PART 3: MARKETING ENDEAVORS.
Chapter 7. Marketing to Your Audience.
Chapter 8. Soliciting Sales: Innovative Ideas.
Chapter 9. The Value of Diversification.
Chapter 10. Going Out on Your Own: Costs and Benefits.
Conclusion.
Appendix A: Leading Internationally Recognized Industry Certifications.
Appendix B: Industry Associations and Councils.
Appendix C: Industry Magazines, Books, Online Publications and Resources.
Appendix D: Industry Conferences, Congresses, Trade shows and Award Shows.
Appendix E: Sample Creative Concepts.
Sample A: Concept for Corporate Event .
Sample B: Concept for a Fundraising Event.
Sample C: Concept for a Theme Event.
Index.
