 New Economy Excellence Series, New Economy Emotion: Engaging Customer Passion with e-crm
ISBN: 978-0-470-84135-8
Paperback
240 pages
August 2001
US $60.00
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Introduction.
Marketing and the Internet.
Relationship Marketing on the Web.
The Personalised Web Site.
E-mail Marketing.
Campaign Management.
Closing the Loop.
Dealing with Real People.
Getting it Done.
Creating More Customer Value.
Bibliography.
Index.
Marketing and the Internet.
Relationship Marketing on the Web.
The Personalised Web Site.
E-mail Marketing.
Campaign Management.
Closing the Loop.
Dealing with Real People.
Getting it Done.
Creating More Customer Value.
Bibliography.
Index.
