 The Power of the Tale: Using Narratives for Organisational Success
ISBN: 978-0-470-84227-0
Hardcover
320 pages
April 2002
US $80.00
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This price is valid for United States. Change location to view local pricing and availability. This is a Print-on-Demand title. It will be printed specifically to fill your order. Please allow an additional 1-2 days delivery time for paperbacks, and 3-5 days for hardcovers. The book is not returnable.
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" . . . I thoroughly endorse the book. . . Fairtlough is an excellent thinker."
Napier Collyns
"Takes Arie de Geus's thinking forward . . I have no hesitation in recommending it for publication."
Gill Ringland
"The most important aspect is the potential to legitimise the use of storytelling in a business environment . . and help management think outside the box."
Arie de Geus
Story-telling is one of the best ways for individuals, groups, organizations and societies to learn. Skill in story-telling and in other narrative activities allows us to understand complexity, live with uncertainty, communicate well and increase personal and organizational effectiveness. As organizations move away from old-fashioned command and control, they will increasingly need the bonds of shared stories, which create shared language, shared visions and shared values.
Napier Collyns
"Takes Arie de Geus's thinking forward . . I have no hesitation in recommending it for publication."
Gill Ringland
"The most important aspect is the potential to legitimise the use of storytelling in a business environment . . and help management think outside the box."
Arie de Geus
Story-telling is one of the best ways for individuals, groups, organizations and societies to learn. Skill in story-telling and in other narrative activities allows us to understand complexity, live with uncertainty, communicate well and increase personal and organizational effectiveness. As organizations move away from old-fashioned command and control, they will increasingly need the bonds of shared stories, which create shared language, shared visions and shared values.
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