The Timid Corporation: Why Business is Terrified of Taking Risk
Introduction: The Rise of the Cautious Manager.
PART ONE: THE RE-REGULATION OF THE CORPORATION.
The New Dynamic of Regulation.
Self-Regulation: Entrenching Caution.
The Rise of Risk Management.
Managing for Shareholder Value: The New Financial Risk Aversion.
PART TWO: A TIMID APPROACH TO MARKETS.
Industry in Defensive Mode.
The New Obsession with the Customer.
The Dumbing-Down of Innovation.
Fear of Growth.
PART THREE: EXPLAINING AND CHALLENGING RISK AVERSION.
A Crisis of Self-Belief.
Conclusion: Challenging the Culture of Risk Aversion.
"…a penetrating new book…" (Morningstar, 17 April 2003)
"…Hunt does a good job of taking apart many of the assumptions that inform current business practice…" (Spiked-risk, 29 May 2003)
"…remarkable…contains some thought-provoking moments…" (Supply Management, 3 July 2003)
"…this book aims to provide reassurance…" (Gulf Business, August 2003)
"…Hunt has made a provocative case that business today is quite timid…" (Wall Street Journal, 27 August 2003)
"…Hunt is on to something: Most companies are shrinking back from bold moves…" (www.conference-board.org, September 2003)
"…Hunt has hit on a highly provocative theme.." (European Business Forum, Autum 2003)
"…Hunt is absolutely right…" (Ethical Consumer Magazine, October 2003)
The Timid Corporation: Why Business is Terrified of Taking Risk (US $80.00)
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