 Scenarios in Business
ISBN: 978-0-470-84382-6
Paperback
288 pages
June 2002
US $60.00
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About the Authors
Acknowledgements
Abbreviations
Introduction
Part I: Evolution in the Use of Scenarios
Summary
Vision 2000
A Scenario Project to re-orient ICL's portfolio
From data to scenarios
Information markets
Use in corporate planning
Using scenarios in teams
Adopting existing scenarios
Lessons Learned
Part II: Scenario Thinking
Summary
Strategy and Scenarios.
Where are we now?
Forecasts
Pitfalls and Pratfalls
Evolutionary models for cultural change
Where next?
Conclusions
Part III: Making scenarios work
Summary
The Environment for Scenario Thinking
The Stages of a Project
Getting started
Deciding the question
Interviews and workshops
Scenario creation
Scenarios to plans
Linking Scenarios into the Organisation
Main points
Part IV: Case Studies
Summary
A Study in Turkey
Preparing for a New Environment of Energy of Statoil
New Car Distribution of the Future
Reframing Industry Boundaries for Structural Advantage - the role of Scenario Planning
Software for Collaborative Working
Foresight into Insight
Healthcare 2010 Scenarios: Guiding a Vision for Predictive Medicine
A Trading Group
Lessons Learned and Conclusions
References
Index
Acknowledgements
Abbreviations
Introduction
Part I: Evolution in the Use of Scenarios
Summary
Vision 2000
A Scenario Project to re-orient ICL's portfolio
From data to scenarios
Information markets
Use in corporate planning
Using scenarios in teams
Adopting existing scenarios
Lessons Learned
Part II: Scenario Thinking
Summary
Strategy and Scenarios.
Where are we now?
Forecasts
Pitfalls and Pratfalls
Evolutionary models for cultural change
Where next?
Conclusions
Part III: Making scenarios work
Summary
The Environment for Scenario Thinking
The Stages of a Project
Getting started
Deciding the question
Interviews and workshops
Scenario creation
Scenarios to plans
Linking Scenarios into the Organisation
Main points
Part IV: Case Studies
Summary
A Study in Turkey
Preparing for a New Environment of Energy of Statoil
New Car Distribution of the Future
Reframing Industry Boundaries for Structural Advantage - the role of Scenario Planning
Software for Collaborative Working
Foresight into Insight
Healthcare 2010 Scenarios: Guiding a Vision for Predictive Medicine
A Trading Group
Lessons Learned and Conclusions
References
Index
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