 The Art & Science of Interpreting Market Research Evidence
ISBN: 978-0-470-84424-3
Hardcover
248 pages
April 2004
US $75.00
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Offers essential new tools for marketers to interpret evidence and arguments, and make reliable information-based decisions
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Explores current topics in market research and provides a wealth of case studies of good and bad practice drawn from topical issues
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Packed with checklists, techniques and tips to help the reader better understand the material and prepare with electronic information
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