 New Consumer Marketing: Managing a Living Demand System
ISBN: 978-0-470-84482-3
Hardcover
218 pages
September 2003
US $65.00
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Foreword.
Acknowledgements.
About the Author.
Introduction.
1. Earthquake!
2. The New Consumer.
3. Concerns of Brand Owners and Retailers.
4. New Consumer Marketing.
5. A Model of New Consumer Marketing.
6. Value Definition.
7. Value Creation.
8. Value Delivery.
9. Demand System Management.
Notes.
References.
Index.
